Jumping on the Twitter

Bandwagon

Florida Library Association

Wednesday, April 7, 2010
 Twitter & Your Web
Strategy
Gina Clifford
University of South Florida Libraries
Web Administrator
@cobalt_grrl
gcliffor@lib.usf.edu
What is Twitter?



* 4 MillionPeople VisititEvery
D ay
*Quantcast
Why Use Twitter?


Build a Community
Exchange Ideas with Like-Minded
Pros
Funnel Traffic to Blog or Website
Find Information
Connect with Colleagues
Free tools = powerful equalizers on
the web
Mobile device - friendly
Tw itte r in Yo u r W e b
S tra te g y
Twitter YouTube

WEBSITE
-mobile Google
Flickr -blogs Apps
-apps

Del.icio.us
Facebook
Feedburner
 @anywhere
Location-aware
 Fits in to W e b 3 . 0
Location-based twittering promises
new services
U.S. Gov. - faster high speed internet
& free national wireless broadband
network by 2020
Google to help build infrastructure
to support high-speed internet
 W e b 3 . 0 ( co n t.)
Cisco upgrading router technology to
handle high-speed internet
Intel – Powerful Xeon chip with
enhanced security for cloud
computing
Apple's iPad + custom apps
Adds up to anytime/anywhere internet
 Find Others To Follow
search.twitter.com
Mr. Tweet
Do a Google Search for ‘
Find People to Follow on Twitter’
 CUSTOMIZE TWITTER
twittergallery.com
twitterdesigner
twitbacks.com
 Twitter from FaceBook
Twitter via FaceBook (Facebook App.)
 Shorten Twitter URLS

TinyURL
Bit.ly
Ow.ly
 2
1

3 Replace or in
Addition to :
-E-mail
-Listserves
-News Website
Twitter will be there . . . Will You?
Twitter & Outreach for
University Librarians
Susan Ariew
University of South Florida
Academic Services Librarian
@edlib
sariew@lib.usf.edu
What is Outreach?
It is difficult to find a concise,
agreed-upon definition of the term
outreach in the library profession.
Outreach is defined by the specific
activities that are undertaken by
librarians and generally means
going beyond or surpassing the
boundaries of traditional on-site
services. See:
http://nnlm.gov/pnr/eval/marshall.htm

Using Twitter to Enhance Blogging Efforts
 Traditional Vehicles for Outreach
in the Past
Formal written letters
Flyers & posters
Newsletters
Email
Working through faculty
 representatives

New Outreach Tools
Blogging
Twitter
Facebook
Web News Feeds
Twitter for Professional
Development
Finding people on Twitter with
similar professional interests
Keeping up with the trends daily
Using twitter (as in Facebook) to
connect to other professionals
 Activity—Good Tweets or Bad
Tweets? 5 minutes
 Rate each tweet on your sample sheets as the
following:
A.This tweet is interesting for me (or my
patrons) to follow up on it by clicking
further or taking some action (like
making it a “favorite”)
B.This tweet is informative but I wouldn’t
follow up on it at all.
C.This tweet is one that some would notice
but others would ignore.
D.This tweet is dull, uninteresting, or
downright geeky.
F. This is something that should never
 Discuss—3-5 minutes
 When you are finished rating
your tweets, turn to a partner
and compare notes. Where do
you agree and where do you
diverge?
Twitter & Academic
Libraries
Catherine Lavallée-Welch
USF Polytechnic Library
Associate Librarian
@usfplib
@englib
clw@poly.usf.edu
 Hyping social media


is a fad using social

media is a revolution
A riH e rzo g
Ari Herzog

http://ariwriter.c
h ttp :// a riw rite r. c
o mom/why-social-
/ w h y -so cia l-
m media-is-a-fad/
e d ia -is-a -fa d /
Which is to say…
Why do I tweet?


pro-active
independence
geek factor
Advantages and uses
promotion and communication
Advantages and uses (cont.)
provision of services

Advantages and uses (cont.)
connection
Conditions of success
content
regularity
timing
strategy

How do you calculate
success?
followers
ratios
RT
replies
mentions
Twitter in Public Libraries
Britta Krabill
West Palm Beach Public
Library
Reference Librarian
@MyCityLibrary
krabillb@mycitylibrary.org
 Reaching
Target Audience = The Public
Tech-savvy? Luddites?
Follow to Be Followed! Check Who
Follows You!
Know Your Community: Library as
Virtual Community Center
What events are going on?
What interests your patrons?
Know Your Resources
Governmental
Tourism
Promoting
Library Programs
Governmental Programs
Promote Your Community!
Public Resources vs. Private
Businesses
Interacting
Timeliness
@ Replies
Direct Messages
Mentions
Core Group of Followers
Direct some of your
messages
Maintaining


 Reaching + Promoting + Interacting

 =

 Maintenance
 Our Sources
WSJ : Studies Forecast strong growth in Mobile Apps:
http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/

Network Computing : FCC Aims for Nationwide Broadband Access by 2020:

http://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.php

WSJ : Intel Launches Latest Server Chip:

http://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=
intel+xeon

WSJ : Cisco touts faster web router:

http://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=
cisco

WSJ : FCC Chair Suggests Agency Is Considering Free Wireless Internet:

http
://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/

Wired : SXSW:
http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/
NWLM : Outreach
http://nnlm.gov/archive/pnr/eval/marshall.html

Twitter Presentation Resources: http://guides.lib.usf.edu/content.php?pid=106244&sid=0

 Thanks!
http://guides.lib.usf.edu/twitter
 About Us
Catherine Lavallée-Welch | Associate Librarian | University of South Florida Polytechnic Library | @usfplib |clw@poly.usf.edu

Britta Krabill | Reference Librarian | West Palm Beach Public Library | @MyCityLibrary | krabillb@mycitylibrary.org

Susan Ariew | Academic Services Librarian | University of South Florida | @edlib | sariew@lib.usf.edu

Gina Clifford | Web Administrator | University of South Florida Libraries | @cobalt_grrl | gcliffor@lib.usf.edu