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S.

K SCHOOL OF BUSINESS
MANAGEMENT
GROUP :- VICTORY

SUBMITTED TO ,
GAYTRI VYAS
NO PARTICULAR

ROLL NO.

PUROHIT SURESH H.

46

PRAJAPATI NIRAV B.

43

PATEL RAVINDRA A.

38

A
PRESENTATION
ON
TOPIC :EMAIL
LETTER
MEMO

WHAT IS E-MAIL ?

Short forelectronic mail,emailoremailistext messages


that may containfiles,images,
or other attachmentssent
through a network to a
specified individual or group of
individuals. The first e-mail was
sent by Ray Tomlinson in1971.
By1996, more electronic mail
was being sent than postal
mail. Below is an example and
breakdown of an Internet email address.

E-MAIL TYPES
1.Marketing Emails :

Definition
Marketing emails stimulate your clients and leads.
They contain informative messages. The recipient
must agree to receive such emails: opt-in is
mandatory.
However, the recipient does not make an explicit
request for a message in particular.
There can be a periodicity, but the message can also
be sent to a segment in particular. Nonetheless, the
main point is that messages are sent independently
from specific actions from the clients.

EXAMPLES:

Newsletters
Flash sales
Sales/promotions
announcements
Etc.

2. Notification
Emails :-

Definition
Notification email are also known as
trigger, alert or auto-responder. They
allow the user to be notified each time a
particular event happens (or has
happened). More generally, the
notification email may be used in order to
celebrate and/or mark an event.
It is either the recipients themselves, or
the sender that will establish criteria for
an outgoing message to be triggered by
an event.

Examples:

Getting in touch a few days after


registration
Congratulations after a status change
(first purchase, subscription...)
Birthday email
Shopping Cart Abandonment email
Goods back in stock
Discounts on recently browsed products
Feedback request after a purchase
(product, service...)
Etc.

3. Transactional Emails :

Definition
This is an expected message and its content is
information that the client wishes to check or
confirm, and not "discover". This type of email
is not intended to optimize the customer
relationship but to define it and mark it out. It
is a point of reference in ones CRM.
Strong attention should be paid to this kind of
email. These emails must be specifically dealt
with: wrongly delivered newsletters might
impact leads, but an undelivered transactional
email will upset the customer.

Examples :

Welcome message / Account opening


Shipment tracking and order status
Order shipment confirmation
Account termination
Payment confirmation
Invoice
Etc.

LETTER
WRITING:

READING AND THOUGHTFULLY


CORRESPONDING

Objectives

To teach students to read letters or letter


requests carefully before responding.

To teach students the importance of


creating formal and informal documents.

To teach students basic letter formats


and letter-writing strategies.

To teach students letter-writing etiquette.

Definition of Letter
Letter
A written or printed communication directed to
a person or organization.

Letters may be created and sent as:

E-mail or electronic transmissions (including


faxsimiles)
Hand-delivered transmissions
Regular mail transmissions

Two categories of letters

Business Letters (format writing; more


formal writing that may share elements of
essay writing)

Personal Letters (often informal; may be


addressed to a friend or familiar
acquaintance about a personal subject; may
regard a personal problem, issue or even a
personal business matter pertaining to ones
personal finances or personal legal matters)

Types of Personal Letters

Apologies
Appreciation and Thank You:
For favors, kindness or ge
nerosity
Congratulations
Personal Complaints
Invitations
Offering Condolences
(sympathy or get well)

Personal Letters . . .
whether typed or handwritten, may include personal touches that reflect
your style or personality.

Date

Salutation
(Greeting)

Special
stationery

December 4, 2007

Dear Maxwell,

Signatur
e

I just wanted to take a moment to write to you


to express my thanks for the extra tutoring
help you gave me this fall as I struggled in my
Math 1112 course. People like youmake our
world a better place simplybecause you
takethe extra time to help others overcome
fears and learn important skills.I think I can
safely say, you are going to make a great math
teacher one Complimentar
day!
y Closing

You stand head and shoulders above othersin

BUSINESS LETTERS
Format Writing

General Parts of every Business


Letter

Heading (senders return address and


date)
Inside Address (recipients address)
Salutation (greeting)
Body (paragraphs)
Complimentary Close
Signature Line (with or without title)
Enclosure (optional)
cc notation (copies sent to others)
Sender/typist initials (optional)

Suggestions for
Responding

Reminder to supply address


information.
Include salutation.
Acknowledge receipt of the
application package.
Thank the applicant for his interest.
Notify the applicant that the position
has been filled.
Let the applicant know that you will
keep the application packet on file.

CONCLUSION

THANK YOU

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