Professional Documents
Culture Documents
PRESENTATION ON BUSINESS
COMMUNICATION
PRESENTED BY:
Miss. Jyoti Chapru
PGDBM 1st year
MEANING OF BUSINESS
COMMUNICATION
Communication is the
process of sending and
receiving messages
between parties
NATURE OF COMMUNICATION
1-Senders and Receivers
2-Transmitters and Receptor
3-Messages and Channels
4-Decoding andEncoding
5-Feedback
2.TRANSMTTERS AND
RECEPTORS
direct expressions
symbolic representations
5. FEEDBACK
Feedback is the process by which the receiver reacts
to the senders message.
(a)
(b)
(c)
BASIC PRINCIPLES OF
COMMUNICATION
CONTINUED
Communication is irreversible
Noise affects communication
Communication is circular
Creating common goal is essential
Communication has effects
VERBAL MESSAGES
NONVERBAL MESSAGES
About 65 percent of the meanings people
get from a communication
Voice
Physical Movements
Space
your lips tell me no,no but there is yes,yes in
your eyes
INTANGBLE DFFERENCES
Perception
Selective Perception
1. PERCEPTION
Our physical limitations are a
screen through which we
perceive things that exist in
our environment.
Our perception is also limited
by psychological screens
that we have developed.
Choosing from among the
many things within our
range of perception those
that we will notice, and
block out the rest is called
Selective Perception
2. SELECTVE PERCEPTON
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