Marketing and

Its Importance
CTE Introduction

Marketing
When

the producer is
someone other than the
consumer, some form of
exchange takes place.

Exchange

Exchanges

take
place every day:
Buying a
hamburger
Seeing a movie
Visiting the dentist

Marketing
DEFINITION: Marketing is the process of
DEVELOPING
PROMOTING
DISTRIBUTING
Products in order to satisfy customers !!!!!!!
What are Products?
GOODS SERVICES IDEAS

Marketing 4p,s ?
Marketing

is a process

It involves the 4 ps

Product
Pricing
Promoting
Placing

Marketing

Products:

must be planned
Prices: must be determined
Promoting: products is essential
Placing: products must be accessible to customers

Marketing

These

activities link producers

and consumers so exchanges
can be made.

Marketing is all Around Us

Marketing

be done:
Phone
Mail
Computer
Videotape
Doorstep

can

What is Marketed?
Durable

Goods
Nondurable
Goods
Services

People
Places
Organizations

Ideas

Why is Marketing
Important?
Lubricant

(competition, increased quality and productivity)

Lower

Prices: (choice reduces prices)

Transferable Skills:
Highest and Lowest Pay: (Larry H. Miller
has a marketing job!!!!!!!!!!!!!!!)

Makes

buying convenient:

Why is Marketing
Important cont...

1/3: of the jobs in the USA

$ Highest / Lowest Pay( 50 to 60 cents out of

every dollar goes toward marketing)

Cornerstone / Entrepreneurship
25% Growth is USA
Exciting: Work with people

Benefits of
Marketing
?
Raises the standard of living.
Adds utility to goods/service.
goods/service
Makes

buying convenient.
Maintains reasonable prices.
Improves the quality of life.

Benefits of Marketing ?
Provides

a
variety of
goods and
services.
Increases
Production

Without Marketing . . .
Increased

Costs
Less Variety
Less
Competition
(economy suffers)

Without Marketing . . .
Fewer

product
Improvements.
Fewer products
developed.
Stock shortages
and overages.

Usoe approved lesson plans

(Utah Education Network)

BUS: #1. cereal box #2. mkt. a cereal breakfast #3. mkt.
through auctions #4. travel leisure co. project #5. grab bag
marketing
FACS: #1. chill tie-free enterprise #2. if I were a designer #3.
marketing a restaurant #4. marketing a child care service #5.
puppet factory #6. running a school bakery #7 dont buy it
TECH: #1. marketing a commercial #2. marketing a Olympics
activity. #3. creating a company
NOTE: Other creative activities are ok, if you use the standards
(including, the 4 Ps)

CTE INTRO. STANDARDS

We have a problem!
37,000 UTAH STUDENTS WILL START 9TH. GRADE NEXT YEAR
APX. 6,000 WILL GET A BACHELOR DEGREE
74% graduation rate in 1984. 67% in 2000

4 more years
to get a
bachelor
degree

Goal:
More degrees or certificates
(35% students college ready and 90%
of all jobs require additional training
beyond high school.)

$44,000

PATHWAYS

($ 6,000 -$8,000 each year after

H.S.)

12 years of
high school
to graduate
$22,000

Coherent groupings of
courses
Within
FIELDS:
technical,scientific,arts,social,mkt.,bus.
AREAS OF STUDY:Ag,Bus,Family,Health,I.T.,Mkt,T. Ed,
Trade

Also

The End
Have a great day!
Dale M. Stephens
Dale.stephens@schools.utah.gov
USOE