Professional Documents
Culture Documents
Strategies
By Amar Bhide
Introduction
Avoid Land of the Living Dead
Find an effective middle ground
Decision to launch?
Viability
Not just about customers buying into the
idea
Less planning, more dynamism
Attractiveness
Low capital requirements
High margin for error
Increased Pay offs
Low exit costs
Cashing in
Armchair Reflection:
Screening Out The Losers
Gauging Attractiveness
On the basis of personal viewpoint
Personal preferences determine type of
ventures undertaken:
Revolutionary ventures (desire to change the
world)
Win or lose on a grand scale
Niche ventures
Less capital, achieve financial self sufficiency faster
Must be willing to prosper in backwater
Land of the living dead
Gauging Attractiveness
Hustle ventures
Capital requirements low, working with talented
the deal
Liquidity or exit options
Pitfalls avoided
Timely refection to catch basic flaw in start-
up
Entrepreneur-venture fit
Common problems faced
Relying on a minor idea against
entrenched competitors
Mere operational excellence and good management
products in
niche markets
Eg. Launch of Lisa and then again as Macintosh
superior service
Possessing
various factors
External finance v/s self finance
Capital intensive
B plan required
Market research
Complex
operations or development
tasks
High cost of coordination in cross functional teams
Dynamic
external environment
Setting Analytical
Priorities
Concentrate on issues that can be resolved
One-size-fits-all approach doesnt work
Revolutionary Ventures
Niche Ventures
Hustle Ventures
Speculative Ventures
Revolutionary
Microsoft Bill Gates
Google
Yahoo
Orkut
Sony - Walkman
Amazon. com - Online Retailing
Apple -I-Pod
Reliance petrochemicals
Infosys
Tata Nano
Federal Express
Air Deccan
Propogatory
Mastek - Ashank Desai
India infoline Nirmal Jain
Niche
Basix Vijay Mahajan
Rewa Chetan Maini
Calorie Care Cyrus Driver
Bhagirathi hatcheries Emu farming
Second shaadi.com
Antique stores
Virgin galactic space tourism
Pet saloons
JuxtConsult ( Uses internet as the medium for market
research)
http://www.juxtconsult.com/about.asp
Speculative
Oil trading
Brokerage firms
Diamond trading
Commodity trading
DLF & other large real estate organizations
Energy trading
Hustle
Naukri.com Sanjeev Bikchandani
Makemy trip. - Com Deepak Kalra
Shoe laundry- Sandeep Gajakas
Contest 2 win - Alok Kejriwal
Edelweiss Capital Rashesh Shah
Globals.inc Suhas Gopinath
Thank You