2012 Consumer

Electronics Show
Key Trends and Highlights

January 26, 2012

45th Consumer Electronics

Show

January 10-13, 2012

Records set:
153,000 attendees
3,100 exhibitors
1.85 million square feet

Nearly 500 attendees from VivaKi

Key Trend:
Universal Connectivity

The ability to access content

on virtually any device.

Universal Connectivity

Three key components:

Devices that can talk to each other and
provide a consistent, familiar consumer
experience from one to another;
A common operating system that works
on multiple platforms; and
Services that enable consumers to
access content seamlessly as they move
from one device
to the next.
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Highlights from the Floor

Highlights from the Floor

Four key areas

Converged Television
User Interface
Mobility
Future Connectivity

Converged Television

Core to the show

3D still highly visible, but OEMs shifting
to internet connectivity as primary focus

Google TV 2.0 present across

multiple manufacturers
Ad capabilities and partnerships
burgeoning

Converged Television

LG 55-inch OLED
Connected TV
Best of Show winner
4MM thick screen
50x contrast
improvement vs.
todays LEDs

Converged Television

Samsung Smart Hub

Connected TV app
marketplace
Ad opportunities through
YuMe and Rovi

User Interface

Increasing emphasis on navigation as

content options explode
Addition of web-based on makes
typical spatial navigation
cumbersome
New technologies making gesture
and voice controls feasible

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User Interface

LG Magic Motion Remote

Gesture-based
navigation
Voice search capability
Available on sets with
Google TV

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User Interface

Windows 8 User Interface

Tile-based user interface
Based on success of
Windows Mobile Metro
Deploying across MS
ecosystem

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Mobility

Devices becoming more powerful

4G networks beginning to proliferate
Increasing fragmentation among
sizes, capabilities, and price points

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Mobility

Samsung Galaxy Nexus

4.65-inch screen
1080p video recording
NFC chip on-board
First device to run
Android 4.0 (Ice Cream
Sandwich)

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Mobility

Samsung Galaxy Note

5.3-inch screen
Touch or stylus
navigation
Blurred line between
smartphones and tablets

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Mobility

Mercedes and Ford

Telematics systems to
bring internet into the
vehicle
Allows for smartphone to
deliver services via the
dashboard

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Future Connectivity

Connected home beginning to

become a reality
New definition of wireless on the
horizon

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Future Connectivity

Nest
Internet-connected
thermostat
Learns its owners
routine and adjusts to
save energy

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Future Connectivity

Ericsson
Connected Me
technology
User becomes the
conduit to transfer data
from one device to
another

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Considerations for
Marketers

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Key Implications for

Marketers

Content is migrating across devices, so its important to

follow the consumer;
Interoperability among devices creates an opportunity
for consumers to participate with brand messages, so
marketers should provide value in exchange for
consumer interaction;
Content is increasingly delivered using internet protocol
(IP) technology, which creates a one-to-one connection
with the consumer and the opportunity to address
messaging to individuals in a more relevant way; and
Data is powering the new ecosystem, so marketers
must establish a data strategy that ensures
future success.
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