Professional Documents
Culture Documents
USINESS COMMUNICATIO
By:
Abdul Rahman Abdul
Manaf
CHAPTER 1:
INTRODUCTION TO
BUSINESS
COMMUNICATION
WHAT IS
BUSINESS?
Definition of Business
A person, partnership, or corporation engaged in
commerce, manufacturing, or a service; profitseeking enterprise or concern.
An organisation designed to provide goods and/or
services to consumers.
The management of individuals to maintain
collective productivity to accomplish particular
creative and productive goals (usually to generate
profit)
Classifications
Businesses are classified in many ways. One of
the most common focuses on the primary profitgenerating activities of a business:
1.
2.
3.
4.
5.
6.
7.
8.
Management
The study of the efficient and effective operation
of a business is called management.
Management, among others focus on
organisational behavior to achieve individual and
group dynamics in an organizational setting.
It is through this context that communication
plays a significant role in shaping the way people
communicate in business setting.
WHAT IS
COMMUNICATION?
Definition of
Communication
Transfer of information from one source to another
Two-way process
A process whereby information is encoded and imparted
by sender to a receiver via a channel/medium
A process by which we assign and convey meaning in an
attempt to create shared understanding
As such
Communication is a process to
create, maintain or demolish
meaningful contact between
sources and receivers through
speaking, writing or signaling
Eight Elements
of the Communication Process
1.
2.
3.
4.
5.
6.
7.
8.
Source
Encoding
Message
Channel
Decoding
Receiver
Feedback
Noise
1. Sources
Elements of
Communication
2. Encode
Raw entity, in the form of idea
Translation process of the intended message
Communication process cannot occur until the source translate
what is within to an external message.
3.Message
Elements of
Communication
Elements of
Communication
4. Channels
Elements of
Communication
5. Decode
6. Receiver
Elements of
Communication
7. Feedback
Elements of
Communication
8. Noise
COMMUNICATING IN
ORGANISATIONS
Business communicators create and exchange
knowledge that are critical to fostering innovation. This
act of exchanging information is executed by
communicating internally and externally.
Business Communication
90% of all business transactions involve written
communication.
Most managers and executives in todays
business setting now write their own email,
memos and letters on their computer as it is
faster and more efficient.
As such, the requisition and skill in business
communication has become the essential for all
to acquire.
Business Communication
In the challenging world of business, a
company must always remain competitive.
To keep it in line with others, the ability to
create and exchange innovative
knowledge is crucial.
The act of exchanging information is
mediated through communication by
means of internal or external
Internal
Goals of Business
Communication
Receiver understanding
Receiver response
Favourable relationship
Organisational goodwill
Formal Communication
Business related.
Planned.
Flows in all directions.
Informal Communication
Is not planned by the organisation
Flows in all directions.
Develops and maintains positive human relationships
Patterns of Business
Comm.
Serial Communication
Take notes
Request Feedback
Patterns of Business
Comm.
Oral Communication
Oral communication implies communication through
mouth.
It includes individuals conversing with each other, be
it direct conversation or telephonic conversation.
Speeches, presentations, discussions are all forms of
oral communication.
Oral communication is generally recommended when
the communication matter is of temporary kind or
where a direct interaction is required. Face to face
communication (meetings, lectures, conferences,
interviews, etc.) is significant so as to build a rapport
and trust.
Advantages of Oral
Communication
Disadvantages/Limitations of Oral
Communication Cont..
3. Oral communication is time-saving as far
as daily interactions are concerned, but
in case of meetings, long speeches
consume lot of time and are
unproductive at times.
4. Oral communications are not easy to
maintain and thus they are unsteady.
Disadvantages/Limitations of Oral
Communication Cont..
5) There may be misunderstandings as the information
is not complete and may lack essentials.
6) It requires attentiveness and great receptivity on
part of the receivers /audience.
7) Oral communication (such as speeches) is not
frequently used as legal records except in
investigation work.
Written communication
Written communication has great
significance in todays business world.
It is an innovative activity of the mind.
Effective written communication is
essential for preparing worthy promotional
materials for business development.
Speech came before writing. But writing is
more unique and formal than speech.
Advantages of Written
Communication
Advantages of Written
Communication Cont..
4) Written communication is more precise and
explicit.
5) Effective written communication develops
and enhances an organizations image.
6) It provides ready records and references.
Legal defenses can depend upon written
communication as it provides valid records
Disadvantages of Written
Communication
Disadvantages of Written
Communication Cont..
4) Effective written communication
requires great skills and competencies
in language and vocabulary use. Poor
writing skills and quality have a
negative impact on organizations
reputation.
5) Too much paper work and e-mails
burden is involved.
Importance of Communication in
Business
1. Convey Messages
2. Clarity of Ideas
When one communicates with another in a
business scenario, it is important to understand
that the message has to be conveyed in such a
way that there is complete clarity in what is being
said. The message should be so clear that all
doubts and vague and unclear thoughts will be
dispelled.
4. Avoid Misunderstandings
When two people work together, there is bound to be
miscommunication at times, which can lead to
misunderstandings and other problems in the
workplace. Which naturally affects the work adversely
and the business suffers.
Communication offers a platform whereby all the
misunderstandings can get cleared and one can hope
for solutions. This is crucial if there has to be a success
made of the plan.
THANK YOU
SEE YOU IN THE NEXT CLASS