UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Factors Affecting
Buying Behavior of
Basketball Shoes
Consumers

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS DMINISTRATION

Overview
Rationale/Background of the study
Key terms
Statement of the Problem
Methodological approach
Results and findings
Conclusion and Recommendation

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

KEY TERMS

Buying Behavior is the decision

processes and acts of people
involved in buying and using
products. (source)

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Conformance Factor
Durability
Reliability

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Performance Factor
Features
Product Quality

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Statement of the Problem

This study aimed to know the
conformance and performance
factors affecting customer buying
behavior of basketball shoe
consumers.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Further, it sought to answer the following

question:
1. To what extent do the following
conformance factors affect the
consumer buying behavior of
Basketball shoes in terms of:
a. Durability
b. Reliability

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

2. To what extent do the following

performance factors affect the consumer
buying behavior of Basketball shoes in
terms of:
a. Features
b. Product quality

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Research Design and Methodology

descriptive method
survey questionnaire - primary data
gathering instrument

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Population and Locale of the Study

total number of respondents are 30 basketball
players who play local leagues in Baguio City.
Treatment of Data
tallied, tabulated and statistically computed
weighted mean

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Findings
Conformance Factors
Durability is highly affect consumers of
basketball shoes regardless of brand.
Reliability is highly affect consumers of
basketball shoes regardless of brand.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Performance Factors
Features is highly affect consumers of
basketball shoes regardless of brand.
Product Quality is highly affect consumers of
basketball shoes regardless of brand.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Conclusion
1. Consumers of basketball shoes
consider both durability and reliability
factors in buying basketball shoes
without regard to brand.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

2. Consumers of basketball shoes

consider both features and
product quality in buying
basketball shoes without regard
to brand.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

Recommendations
1. Basketball shoes producers have to design a
promotion strategy highlighting reliability
factor since it has the highest computed
weighted mean in terms of conformance
factors.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

2. Basketball shoes producers have to design

a promotion strategy highlighting features
factor since it has the highest computed
weighted mean in terms of performance
factors.

UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

THANK YOU!