Green IT

Energy Efficient IT
Ed Weber
IBM Systems Sales Manager
erweber@us.ibm.com
2010 IBM Corporation
IT Optimization
May 27, 2016
Its not speculation any more

Atmospheric warming is a now a broadly
accepted trend
41% of the Earths population (2.3 billion) live
in water-stressed areas; 3.5 billion will do so
by 2025
Increasingly includes developed areas such
as Western USA, Australia, SE England
There is now increasing pressure on traditional
energy resources, especially from rapidly
industrializing nations (China, India)
Energy consumption is expected to increase
by over 129% in parts of Asia by 2020
CEO/CFO focus is turning to energy costs &
environmental costs (CO2 emissions)
Major investors increasingly see poor green
performance as a source of risk
Climate change
Renewable energy
Global warming
IT Optimization
May 27, 2016
Information technology (IT) accounts for.
Accounts for 2% of anthropogenic CO2

Roughly equivalent to aviation industry
IT energy usage will double next 4 years
Data source: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo,
IT Optimization
May 27, 2016
Energy Demands Have Data Centers at a Tipping Point

IT energy demand doubling every 9 24 months
6500 US data centers consume electricity equal to the
State of Utah
2009 CIO Survey
On average 100 units of energy generation equal 3 units

of work for productive IT
IT accounts for 2% of anthropogenic CO2 emissions
eWaste cannot be ignored 1 billion computers potential
scrap by 2010
Enough to fill the Rose Bowl each year
IBM investing to lead in power and cooling efficiency!
May 27, 2016
IT Optimization
May 27, 2016
Opportunities abound for Green IT

The magnitude of the problem
Data Centers will consume 360B kwh this year -- doubling in next 4 years
Some Digital Media firms are forecasting doubling consumption annually
Over $43.5B in power & cooling industry wide in 2009
U.S. Energy Information Administration, IDC
...inefficiency needs to be addressed

100 units of energy production 3 units for productive IT
Average resource utilization <10% = $140B excess server capacity
-U.S Dept. of Energy, IDC
... e-waste can no longer be ignored.

1 billion computers will become potential scrap by 2010
Only 45% of US companies have eco-friendly disposal plans
The potential toxic risks of improper disposal are enormous
IDC, National Safety Council
IT Optimization
May 27, 2016
Business drivers for Green IT
Financial
Operational
Social / Regulatory
Global
IT Optimization
May 27, 2016
IBM Green Programs
Project Big Green

(Data Centers)
Steven Sams, VP
Rich Lechner, VP
Intelligent Transportation Systems

(Travel & Transportation Industry)
Marty Salfen, GM
Corporate Sustainability
Wayne Balta, VP
Smart Oil Fields

(Chem & Petroleum Industry)
John Brantley, GM
Big Green Innovations

Sharon Nunes, VP
Intelligent Utility Network

(Energy & Utility Industry)
Allan Schurr, VP
IT Optimization
May 27, 2016
Business enterprises challenges are driven by

the following
Increasing IT demand
6x
69x
85%
Continued cost pressure
Growth in server
and storage
shipments this
decade.
18%
Of distributed
computing
capacity sits
idle.
75%
Increase in
data center
energy costs
in next year.
Responsive to change
20x
Technology density
increase in servers this
decade.
78%
Of data centers were

built before the dot com
era (>7 years old).
Of CIOs anticipate a
strongly centralized
infrastructure
Of IT workloads may
in 5 years.
5-60% be cloud-enabled.
IT Optimization
May 27, 2016
Business enterprises can approach Green IT in

three simple ways.
Extend the life of an

existing data center
infrastructure.
Double IT capacity
or
Reduce operational
expenses by 50%.
Rationalize the data

center infrastructure
across the company.
Design new
infrastructure to be
responsive to change.
Pay as you grow
by
deferring 40-50%
of capital and
Improve operational
efficiencies
while
reducing operational
expenses by 50%.
operational costs.
IT Optimization
May 27, 2016
Extend the life of the hardware, software, and

facilities.
Optimize IT infrastructure
Virtualizationpaybacks.
provides TCO savings.
Actions forRange
cost
savings
with
immediate
of cost savings
Reduce costs and complexity with 30-40% TCO.
HIGH
LOW
Leverage energy efficient IT technology.

Reduce on-going IT energy costs over 30%.
Server &
Storage
Virtualization
Optimize data center infrastructure

Get the facts with an energy assessments.
Reduce costs 15-40% with < 2 year payback.
Client
Virtualization
Energy
Efficient
Hardware
Add cooling capacity with High Density Zone.

Cost effectively adopt new technology at up to 35%
less than site retrofit.
Data Center
Optimization
Software
Energy
Management
0%
20%
40%
60%
80%
100%
Optimize IT and data center infrastructure

Monitor and manage energy use.
Integrate IT, data center, and buildings energy
consumption to save 15-30% a year.
IT Optimization
May 27, 2016
What is a Green Data Center?

Diagnose
Get the facts to understand
your energy use and
opportunities for
improvement
Build
Plan, build, and
upgrade to
energy efficient
data centers
Manage &
Measure
Green Data
Center
Virtualize
Implement
virtualization and
other innovative
technologies
Seize control
with energy
management
software
Cool
Use innovative
cooling
solutions
IT Optimization
May 27, 2016
13
Web-based energy efficiency tools

Free self assessment tool
Energy Efficiency Incentive Finder
Assessment Process
Twelve questions on energy usage
Awareness of power related issues
Deployment of tactical quick hitters
Extent of strategy data center planning
Report on improvement areas
IBM Service recommendations
Open, Web-enabled Clearinghouse for data center

energy efficiency programs offered by local
utilities and governments
Listing programs available in your community and
applicable to your data center
Includes participating providers around the world
One stop shopping
ibm.com/itsolutions/optimizeit/cost_efficiency//energy_efficiency/services.html
www.energycommons.com
IT Optimization
May 27, 2016
15
How is energy typically used in the data center?

Data center
IT Load
55%
45%
Power and Cooling

Data source: Creating Energy-Efficient Data Centers, U.S. Department of Energy , Data Center Facilities and Engineering Conference, May 18, 2007
IT Optimization
May 27, 2016
16
Innovations to build or upgrade to green data centers
IBM Optimized Airflow Assessment for Cabling

Replace cabling systems with high-performance fiber transport systems
Yields improved cooling and reduced energy usage across data center
IBM Scalable Modular Data Center
Rapid deployment in 8-12 weeks
Provides ready racking, power, cooling, security and monitoring
500 & 1,000 square foot data centers at 15% lower than traditional data
centers
IBM manages integration and coordination of data center
IBM Thermal Analysis for High Density Computing
Clients can identify and resolve existing and potential heat-related
issues
Helps prevent outages and provide options for power savings and
IT Optimization
May 27, 2016
expansion
17
Data center stored cooling solution

Thermal storage solution to improve efficiency of cooling system by 40-50%
Shift energy usage to off-peak hours saving up to 30%
Provide extra cooling capacity to enable growth and survive grid failures
With Cool Battery, IBM cut energy cost of IBM Bromont site by 45 percent
Cooling System with PCM
Thermal storage device between
computer room air conditioners
and chillers
HVAC unit
heat
PCM storage
Chiller
Cooling
tower
heat
IT Optimization
May 27, 2016
18
Broad energy ecosystem to holistically attack the issue

Partnering with leading global data center power and cooling
technology providers
Governments and energy utilities are also helping clients
improve their overall energy efficiency
IT Optimization
May 27, 2016
19
IBM has helped companies around the globe increase

their energy efficiency and reduce expenses
Data Center and Facilities Strategy
Super computing: Built the #1 super computing center (Mare Nostrum) for
high redundancy with extremely dense computing environment
Financial: Built 50 large Chinese data centers including the countrys top 5 banks
IT Facilities Consolidation and Relocation

From many to few: ICBC 38 to 2 centers; $180M in annual savings
Without interruption: 4 to 1 centers with no interruption; ~$11M in annual savings
When uptime is critical: Relocation of Wake Medicals hospital data center
without patient impact
IT Facilities Assessment, Design and Construction
Deep experience: >30 million square feet of raised floor

Global breadth: Building largest client data centers for Egypt Telecom and India
Wide array of assessments: Energy, resiliency and new technology adoption
All size businesses: Small client solutions at Bryant University
Mare Nostrum, Europe's most

powerful supercomputer
Specialized Facilities
A green leader: Designed and built > 35 percent of the top rated green / Intelligent buildings in Japan
When precision matters: Design and building of facilities for clean rooms for chip fabrication and
pharmaceutical companies
IT Optimization
May 27, 2016
20
IBM BladeCenter Open, Easy, Green

Efficient system design for energy savings based on IBM Research
Consolidation extended to network/IO devices removing the need for extra power
supplies and fans
Get best-in-class efficiency for 20% less power than offerings from other vendors
Only IBM BladeCenter offers 10G Ethernet connectivity inside the system
Up to 95% more energy efficient than external switch solutions
IT Optimization
May 27, 2016
21
Power supply efficiency innovations

Design of New Power supplies are planned to meet the 80/20 requirements
Greater than 80% Efficiency for any load greater than 20%
Greater weight now given to 40-70% load range over the 100% load in Design & Purchase Decisions
Redundant system typically run at less than 50% of load
Typical Customer configurations run in 40-70% range
Historical Power Supply

Selection Point (100% Load)
Increased Emphasis Will Be Placed on 40-70% Load Range
IT Optimization
May 27, 2016
22
Power efficiency in Information Lifecycle Management

The ILM Process Managing information through intelligent
archive and destruction
Information Lifecycle
ILM . . .
ent
conctycle
life
move data to the most cost

effective storage for its
current use
Create /
Capture
ent
conctycle
life
ent
conctycle
e
f
li
ent
conctycle
life
Revise
Route
Approve
ent
conctycle
e
f
li
Publish
ent
conctycle
life
Archive /
Destroy
Information Management
Classify
Compliance
Corporate Policies
Declare
Audit
In the future . . .
move data to the most power
efficient storage that satisfies
usage requirements
Business Rules
Security
Tiered Storage
IT Optimization
May 27, 2016
23

Data center
Server/Storage hardware
Processor
IT Load
55%
45%
Power and Cooling
70%
30%
Power supply, memory,

fans, planar, drives . . .
IT Optimization
May 27, 2016
25
Energy Management
Technology Trends
Energy Trending
Thermal Reporting
StaticEnergy Saver Mode
Energy Capping
Soft Energy Capping
Processor Nap
Memory Nap
Energy-Optimized Fan Control and Altitude Input
Processor Folding
eDRAM vs sDRAM
Power supply efficiencies
Air flow dynamics
Integrated blades
Solid state drives
Rear door heat exchanger
IT Optimization
May 27, 2016
Energy management at a system level

IBM Active Energy Manager
Helps companies meter, control, even
cap their power usage
Cruise control for power
consumption of servers
Now available on all IBM servers
and storage
IT Optimization
May 27, 2016
27
Set power cap to peak - allocation

Simulated graph of actual power consumed by the server over time.
Today, label power is the only option within the server
Label Power
Set Power
Cap
Allocation Model of Server
Power typically allocated to a server
Over Allocated
Power not converted
into compute cycles
Based on measured power
Wasted Power
Allocation
Proper
Power
Power
Allocation
Power budget not

converted into
compute cycles
Power budget
converted into
compute cycles
(watts)
Time
Power Exec Trending (weeks, months)
IT Optimization
May 27, 2016
28
Monitor, manage and reduce consumption

Knowing whats in your enterprise
CCMDB
Discover devices in your enterprise
IBM Tivoli Monitoring

Monitor, Manage, Alert for use
Adapt application usage to power
constraints
Consolidate / eliminate
underutilized resources
IT Optimization
May 27, 2016
29
Distribute energy use charges

Tivoli Usage and Accounting Manager
Who used what?
How much did IT cost?
Chargeback
IT Optimization
May 27, 2016
30

Data center
Server/Storage hardware
45%
Power and Cooling
Resource
usage rate
Processor
IT Load
55%
Compute Resources
70%
80%
30%
Power supply, memory,

fans, planar, drives . . .
IT Optimization
20%
Idle
May 27, 2016
31
Virtualization creates fast path to green data centers

Improves server and storage utilization which:
Reduces the number of devices and associated environmentals
Allows for targeted thermal solutions for efficiencies
Allows for more efficient power distribution, backup, and regulation
Enables dynamic resource management for:

Deployment and Operational Optimizations
Some examples:
Base Consolidation
Policy Based Consolidation
Policy Based Provisioning
IT Optimization
May 27, 2016
32
Storage virtualization
Pool and share I/O resources for:
Improved utilization
Reduced energy needs
Combined
utilization
40%
SAN Volume Controller

EMC
IBM
IBM
Hitachi
HP
Combined
utilization
80%
IBM
IT Optimization
May 27, 2016
33
Environmentally responsible disposal

IBM Global Asset Recovery Solutions
Buyback services for marketable assets
Disposal of assets using environmentally compliant processes
Secure disk overwrite services in accordance with
high level security standards
Packaging and transportation services available
Approximately 40,000 units processed per week on worldwide basis
Less than 1% sent to landfill, none hazardous material
Annually invest more than $100M in infrastructure to support
remanufacturing and recycling best practices
To optimize TCO benefits, companies require a corporate

standard disposition strategy -- Gartner Group
IT Optimization
May 27, 2016
34
Green IT Roadmap Step 1

Set substantive goals
Effective global goals should document integrated results from across all aspects of your
business
44%
IBM Example
Between 1990 and 2006, IBMs

global energy conservation
600
actions reduced or avoided CO2
500
emissions by an amount equal
400
to 44% of our 1990 emissions.
300
1998 Became the first semi-conductor

company to set a numerical target for
PFC emissions reduction
200
New goal: to extend the above

achievement by reducing CO2
emissions by 12% between
2005 and 2012.
100
0
2000
2001
2002
2003
2004
2005
58% Reduction
IT Optimization
May 27, 2016
36

Must be transparent and verified
17 yrs.
Market expectation is for progress toward goals to be open and verified by reputable 3 rd party
Not acceptable to just declare your organization Green
IBM Example
Annual corporate environmental reports released every

year since 1990
U.S. Dept. of Energy's Voluntary Greenhouse Gas Emissions

Reporting for 13 years (since inception)
Reported to the Carbon Disclosure Project for 5 years

(since inception)
Independent verified greenhouse gas emissions through

WWF Climate Savers, Center for Energy & Climate
Solutions, U.S. EPA Climate Leaders, and Chicago Climate
Exchange
Neuwing
Energy
Ventures
Launched industries first Energy Efficiency Certificate (EEC)

program with Neuwing Energy Ventures
IT Optimization
May 27, 2016
37

Demonstrate leadership in your industry
Partnerships and collaborations are important if you want to improve
environmental performance of your supply chain.
1st
IBM Example
First in our industry to establish numeric goal for reducing PFC emissions
Charter memberships in World Wildlife Fund's Climate Savers program, World Resources
Institute's Green Power Market Development Group, U.S. EPA Climate Leaders and Chicago
Climate Exchange
Member of U.S. EPAs SmartWay Transport Partnership and Green Grid Consortium
Green Power
Purchaser
Award 2006
Business Environmental
Leadership Council
Charter member of U.S.

EPAs ENERGY STAR
Computers Program 1992
Green Grid
Founding Member
FORTUNE 500 Top 20

2004, 2005, 2006
IT Optimization
USEPA
Climate Protection Award
1998 and 2006
May 27, 2016
38
What is an Energy Efficiency Certificate?

Also known as White Tags
A new tradable attribute similar (but different process) to RECs
Represents the value of energy not used (conserved) in Data Centers or other facilities
efficiency programs
An emerging method to verify your programs by a 3rd party
Created through the implementation of energy conservation projects on the demand side
IBM and Neuwing program is first in market for clients to use
IT Optimization
May 27, 2016
39
What does this mean to your business?
Financial
Operational
Social / Regulatory
Financial Benefit = f (cost savings) + f (manageability) + f (flexibility) + f (incentives)
Global
Non-Financial Benefit = f (Operational) + f (Social) + f (Global)

IT Optimization
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What about the other
IT Optimization
May 27, 2016
43
Big Green innovations

Intelligent Utility Networks
IBM and CenterPoint Energy are engaged
in a strategic effort to develop and deploy
Intelligent Utility Network (IUN) solutions
Transport Systems
Stockholm Congestion Tax Project - differentiated pricing by
time of day, congestion level, and potentially emissions level
1st month pilot results:
Traffic reduced by 100,000 vehicle passages per day (25%)
Public transportation passengers increased by 40,000 / day
Environmental Research
Advanced Water Management

Carbon Management
Alternate Energies
IT Optimization
May 27, 2016
44
IBM Project Big Green

Green today for better tomorrow
IBM to reallocate $1 billion a year

NEW YORK May 10, 2007 IBM (NYSE: IBM)
IBM Project Big Green
To guarantee the research and development funding for IT energy efficiency technology.
Create an 850 member worldwide IBM Green Team of energy efficiency specialists.
Plan, build or prepare our facilities to be Green Data Centers based on IBM best practices and
innovative technologies in power and cooling.
Use virtualization as the technology accelerator for our Green Data Centers to drive utilization up
and our annual power cost per square foot down.
Re-affirmed IBMs long standing commitment to environmental responsibility

1.
IBM energy conservation efforts from 1990 2005 resulted in a 40% reduction in CO2 emissions
and $250 million energy savings. IBM commits to an additional 12% CO2 savings by 2012.
2.
IBM will double the compute capacity of our Green Data Centers by 2010 without increasing
power consumption or carbon footprint, thus avoiding 5 billion kilowatt hours per year and CO2
savings equivalent to 11M cars
IT Optimization
May 27, 2016
46
In the final analysis,

its only our planet.
Understand your present environment
Make efficient use of technology
Lead by example
ibm.com/systems/greendatacenter
IT Optimization
May 27, 2016
47
Building a Smarter Planet
Green IT: www.ibm.com/green

For CIOs:: www.ibm.com/cio
For facilities managers: www.ibm.com/services/siteandfacilities
IT Optimization
May 27, 2016
Thank you!
IT Optimization
May 27, 2016

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Energy Efficient IT

2010 IBM Corporation

May 27, 2016

Its not speculation any more

May 27, 2016

Information technology (IT) accounts for.

Accounts for 2% of anthropogenic CO2

2010 IBM Corporation

May 27, 2016

Energy Demands Have Data Centers at a Tipping Point

On average 100 units of energy generation equal 3 units

May 27, 2016

2010 IBM Corporation

May 27, 2016

Opportunities abound for Green IT

...inefficiency needs to be addressed

... e-waste can no longer be ignored.

2010 IBM Corporation

May 27, 2016

Business drivers for Green IT

May 27, 2016

IBM Green Programs

Project Big Green

Intelligent Transportation Systems

Smart Oil Fields

Big Green Innovations

Intelligent Utility Network

May 27, 2016

Business enterprises challenges are driven by

Continued cost pressure

Of data centers were

May 27, 2016

Business enterprises can approach Green IT in

Extend the life of an

Rationalize the data

May 27, 2016

Extend the life of the hardware, software, and

Leverage energy efficient IT technology.

Optimize data center infrastructure

Add cooling capacity with High Density Zone.

2010 IBM Corporation

Optimize IT and data center infrastructure

May 27, 2016

What is a Green Data Center?

2010 IBM Corporation

May 27, 2016

Web-based energy efficiency tools

Energy Efficiency Incentive Finder

Open, Web-enabled Clearinghouse for data center

2010 IBM Corporation

May 27, 2016

How is energy typically used in the data center?

Power and Cooling

May 27, 2016

Innovations to build or upgrade to green data centers

IBM Optimized Airflow Assessment for Cabling

Data center stored cooling solution

2010 IBM Corporation

May 27, 2016

Broad energy ecosystem to holistically attack the issue

2010 IBM Corporation

May 27, 2016

IBM has helped companies around the globe increase

IT Facilities Consolidation and Relocation