Professional Documents
Culture Documents
Interregional Internationalization in
Information and Communications Technology
Ray Garcia
alterwork.com
• Comparative Advantages
– Lower cost of expertise
– Raising productivity and performance speed
– Creating core competencies
– Creativity
• Challenges
– Generating Intellectual Property
– Incentives to discover markets and create products
– Differentiation
– Funding
• Unique Combination
– Experience Design
– Embedded Systems
– Cultural Institutions
– Academic Research
– Desirable Destination
– Presumed Familiarity
– EU and Global Reach of Italian Business
• Concerns
– Economic (Euro Fx) and Political Climate
– Government Regulation
– Language
– Competitiveness versus US options
– Size of local versus EU market
• Assets
– Innovation Clusters and Competition
– Large homogenous ICT market
– Gateway to Hemisphere
– Marketing and Sales focus
– Venture Capital and Public Financial Markets
– Early adopter market culture
– English as linga-franca of ICT business
– Global transient tech entrepreneurs
• Constraints
– Provincial business and market mentality
– Lack of truly global ICT product experience
– Lack of standards in Cellular constraints market
– Military Industrial complex drains resources
• Quick Start
– NY Software Industry Association
– NY Angels
– International Business Law
– Incubator Office Space
• Example ICT Intensive Markets
– Banking and Finance
– Media and Advertising
– Healthcare, Pharmaceuticals and Biotech
– Hospitality and Tourism
– Retail and Entertainment
– Business Services
• Increase awareness
– Network throughout local ICT sector and layer value chain
– Brand recognition leverage made in Italy
– Promote regional business tourism
– Present at conferences under the Bari Brand
– Manage perceptions in US and Global media.
• Avoid Imitation
– India, low cost software and call centers
– Taiwan, bulk manufacturing
– Israel, military focused IP
– Cambridge, IP generation but life style companies
– Helsinki, isolated outpost, wireless valley
• Localization
• Marketing Assessment, Pricing, Support
• Distribution Channel Options
– Sales Representatives
– Distributors
– OEM/VAR
– Branch Office
– Subsidiary
• Historical Context
– Mortgage Lending crisis 150 - 400bn $ estimated economic loss
– US Dot com losses estimated at 93bn $ ~ 2000
– Saving and Loans crisis 189bn $ ~ 1980’s
• IT Budget components are Capital Spend and Ad-hoc
– Capital Spending likely to remain flat at below 5% increase
– Ad-hoc spending likely to stall
• Tech Cycle at absorption of previous advances
– Some incremental Enhancement
– Little innovations or growth
– Consolidation through Virtualization
– Business Intelligence in times of increased risk
• Horizon
– SaaS, Green Tech, Governance, Enterprise 2.0