Professional Documents
Culture Documents
STRATEGY
1
.
WHAT PEOPLE
TO FOCUS AND
WHO CAN
BENEFIT FROM
YOUR
SERVICES?
AGE
GENDER
INCOME
25-65
Years
Male
Female
SEC A+,
A
SEC B+,
B
2
.
WHERE DO YOU
STAND IN
FRONT OF
COMPETITORS?
USP
FIRST MOBILE
APPLICATION
INSTANT
AUTHENTIC
w
o
COMPETITORS
3
.
WHAT WILL BE
THE PILLARS
OF OUR
STRATEGY?
STUDY
LISTEN
ENGAGE
1 2
Study the
competition,
the tools &
trends.
WHAT
MATTERS
CUSTOMER
VOICE
INFLUENCE
We dont just
want eyeballs &
reach. Content
should be
engaging,
interactive.
PEOPLE
ACTIVATE
Even better if
we can inspire,
faving, sharing,
liking, fanning,
forwarding.
Or ultimate
goal is
activation :
advocacy,
loyalty &
preference.
DECISION
MAKERS
REVENUE
OPPORTUNITY
4
.
HOW WILL
STAND OUT
WITH OUR
CONTENT
STRATEGY?
Content
that TELLS a
STORY, and
address the
complex life
problems
people
have.
Content
that CALLS
to
EMOTIONS,
grand scope
of exploring
the emotion
spectrum
Content
that
personalize
s the
SERVICE
instead of
commoditizi
ng it.
Content
that
INSPIRES &
DRIVES
ACTION
Content
that
reaffirms
and
confirms
POSITIVE
Brand
assumption
s
5
.
WHAT DIGITAL
STRATEGY
HELP IN
ACHIEVING
OBJECTIVES?
SHORT
TERM
(2016)
INFLUENCING DECISION
MAKERS
Talks
Knowledge sharing
Blogging
Cause sustainability
BRAND AWARENESS
Launch campaigns
Digital footprints on focused
platforms
Digital media burst
Newsletter Release
Audio-Visual Content
MID TERM
(2016-17)
LONG TERM
(2017
onwards)
FLAGSHIP INITIATIVES
Regular digital campaigns
Picking a cause and working
towards it
NEWSLETTER
Newsletter to feature
Insider News & Updates
Testimonials
Package deal of the month
UTILITY
TOPICAL
ANIMATED CREATIVE
STORYTELLING
Company
Profile &
Vision
Management Interviews
Storytelling Videos
Testimonials
VIDEOS
Service Excellence
Explainer Videos
Service USP
6
.
SOME
CONCEPTS TO
START OF WITH!
Concept
Dont let the disguise deceive you
Concept Note
One in desperate need may deceive you and that
deception can cost you dearly. We present the
same narrative with the popular folklore of a wolf in
sheeps
clothing,
with
the
metaphorical
presentation we intend to alert everyone before
trusting the unknown. The spin brings zing in the ad
that will be entertaining and brain tickling for
viewers to go viral.
Location
A farm
Duration
30-45 seconds
Actors
Interviewer (shepherd),
Wolf and 7-8 sheep
Download - Trust ID
Concept
Dont let the disguise deceive you
Concept Note
Taking the real life tragedies into account we set
one such story in theatrical presentation. With this
ad we try and show the gravity of the misfortune
that may fall upon you, when you trust someone
without any background check. Just one mistake
and the life is changed forever. With the heart
melting character, story and narration we certainly
will strike the right chords for our viewers!
Location
Roadside
Duration
30-45 seconds
Actors
1 beggar kid
Concept
Dont let the disguise deceive you
Concept Note
We intend to showcase a day in the life of an
ordinary guy and the wide spectrum of
strangers he comes across. We meet and work
with a lot of people every day, most of the times
we just trust them by what they say/present,
however, we always have that uncertain doubts
that put us to unrest. With this ad we present
the same situations and the solution to it i.e.
Trust ID.
Locations
Apartment, Office, Office 2, Signal, Parking
Duration
60-90 seconds approximately
Actors
7 lead and crowd, Lead protagonist (male), wife,
neighbor, interviewee, cash recipient, beggar kid,
security guy
Video Story Idea:
A man leaving for his office and the neighbor
(creepy) the new tenant is moving in, and is gazing
inside his home. He asks his wife to chain the door.
Cut to office
The man is taking an interview, the candidate has all
the qualifications required yet there is something
about his body language that makes the man
suspicious.
7
.
WHAT
ADVERTISMEN
TS TO RUN AND
WHERE?
AD OBJECTIVE
Website Click
Page & Post Promotion
Application Install
AD OBJECTIVE
Website Click
Page & Post Promotion
Application Install
AD OBJECTIVE
Website Click
Views
Brand Recall
OTHER PLATFORMS TO
FOCUS
THANK YOU!