Data Collection Method in

Training & Development

Presented by:
M Irfan Masood
Roll No. 508195388
0322-5204486
 Introduction – Data Collection Method

• Data collection is a term used to describe

a process of preparing and collecting data
for example as part of a process
improvement or similar project. The
purpose of data collection is to obtain
information to keep on record, to make
decisions about important issues, to pass
information to others.
 Type of Data

• Primary Data - are those which are collected

afresh and for the first time and thus happen to
be original in character and known as primary
data.
• Secondary Data - are those which have been
collected by someone else and which have
already been passed through the statistical
process are known as secondary data.
 Collection of Primary Data

• There are several methods of collecting

primary data, particularly in surveys and
descriptive researches. In descriptive
research, we obtain primary data either
through observation or through direct
communication with respondents in one form
or another or through personal interview.
 Collection of Secondary Data

• These are already available i.e. they refer to

the data which have already been collected
and analyzed by some one else.

• Secondary data may either be published and

unpublished data. Researcher must be very
careful in using secondary data, because the
data available may be sometimes unsuitable.
 Method of data collection : Primary Data

• Observation Method
• Interview Method
 Personal Interview
 Telephonic Interview
 Structured Interview
 Un-structured Interview
 Group Interview
• Questionnaire Method
• Schedule Method
• Case Study Method
• Survey Method
• Panel Method
 Case Study
Warid Telecom

• Warid Telecom is a joint venture between

Abu Dhabi Group & SingTel Group. Abu
Dhabi Group, one of the largest business
groups in the Middle East and the single
largest foreign investor in Pakistan. It has
diversified business interests, offering
strong financial resources and extensive
management expertise that result in
commercial success for several institutions
 Data Collection Method at Warid

• In Warid Telecom face-to face interviews and

written questionnaires are the 2 designs used
for data collection.
• Warid Telecom has an interview panel
comprising of 3-4 research officers, which
carries the interviews.
• Usually duty of designing questionnaire is
assigned to the Director of the relevant branch
e.g. information required to improve training
programmes of Warid Telecom will be designed/
gathered by the Director (Training).
 Merits & De-merits of Data Collection Method at Warid
Data Collection Merit De-merit
Method
Surveys • Good for gathering descriptive • Self-report may lead to biased
data reporting
• Can cover a wide range of • Data may provide a general picture
topics but lack depth
• Are relatively inexpensive to use • May not provide adequate
• Can be analyzed using a variety information on context
of existing software

Interviews • Permit face-to-face contact with • Interviewer can influence the

respondents
• Provide opportunity to explore • Interviewee may distort information
topics in depth
• Allow interviewer to explain or
help clarify questions,
increasing the likelihood of
useful responses
responses
through recall error, selective
perceptions, desire to please
interviewer
• Interviewer clarifications can result
in inconsistencies
• Volume of information very large;
may be difficult to record and reduce
data
 Merits & De-merits of Data Collection Method at Warid

Data Collection Merit De-merit

Method
Observations • Provide direct information about • Expensive and time consuming
behavior of individuals and groups
• May affect behavior of participants
• Permit evaluator to enter into and
understand situation/context • Observed behaviors may not be typical
• Exist in natural, unstructured, and
flexible setting
 Recommendation

• In survey reporter should avoid the biased

reporting.
• In interview only necessary question to be ask to
interviewer.