SUMMER PROJECT REPORT

On

A Study to understand the market potential of Reliance Jio 4G services in Dahisar

East Area of
Mumbai.

Presented By:

Name: Sean Rodrigues

Roll No: 96
Year: 2015

Under the guidance of

Prof. Jackson John.

COMPANY PROFILE
Reliance Communications owns and operates the world's largest next
generation IP enabled connectivity infrastructure which comprises
280,000 kilometres of fibre optic cable systems in India, USA, Europe,
Middle East and the Asia Pacific region.
Reliance Group ranks among India's top private sector business houses in
terms of net worth.
The Company has a good customer base.
Reliance covers over 21,000 cities and towns and over 400,000 villages.
(india)
Reliance Jio is in process to set-up the 4G LTE infrastructure .

 RJIL is setting up reliable (4th generation) high speed internet

connectivity, rich communication services and various digital services on
pan India basis in key domains such as education, healthcare, security,
financial services, government citizen interfaces and entertainment.

RELIANCE JIOS
VISION
Reliances vision for India is that broadband and digital services will no longer
be a luxury item ,Rather convert it into a basic necessity that can be consumed
in abundance by consumers and small businesses .The initiatives are truly
aligned with the Government of India's Digital India vision for our nation.
Digital Healthcare
Affordable Devices
Jio Drive
Digital Education
Digital Currency
Digital Entertainment and social connectivity

DRAWBACK OF EXISTING
SYSTEM.
Deployment of 4G network in India is certainly not going to be easy as
the telecom operators face the challenge to launch a new network along
with improving the existing 2G and 3G networks in the country.
Since Airtel will be the first to launch 4G services in India whereas
reliance jio plans to enter the market after a month,Airtel will already
acquire a good customer base.
*since Reliance Jio is in a pre-launch phase it is very early to specify the
drawbacks.*

Opportunity for development

Struggled to deliver quality.
Airtel 4g is the only is the only major competition that Reliance Jio faces.
4G adoption is likely to get another boost from the low-cost/budget

smartphones supporting the network .

Operators need to brace up to deliver hassle-free services to customers.
Being the second largest mobile market in the world , Reliance Jio needs

to keep this in mind that they need to cater to a mass audience not only
with a good network but also LTE enabled handset options and various
apps.
Reliance Jio can likely have a triple approach of Voice(calls), TV and

Boadband Data focusing on full wallet share of subscribers.

OBJECTIVES OF THE
STUDY
To identify the ideal points for Reliance tower installation in F ward.
To find potential areas for small cell concept.
To study and analyze the customers preference for 4G Services.

RESEARCH
METHODOLOGY
The study is exploratory in nature and structured questionnaire was used.
Some closed ended questions were also framed to validate the responses.
Sampling technique - Stratified Random sampling.
Sample size - 30 Respondents.
Area Of Study - Dahisar East.
Primary sources - Retailers and distributors of dahisar east.

1) Tower identification:

SCOPE OF THE
STUDY

To identify potential areas with high density of network users.

To identify alternate sites for the designated ideal point.
To approach the society for permission and convince them to allow
reliance jio to set up a tower on top of their building which will
serve as a network enhancer for reliances upcoming 4g service.

2) Small cell concept

To identify high footfall vicinity.

 To capture a large customer base.

To encourage the customer to be a potential buyer by giving a trial of
the upcoming service.

3) Retailers :
Be in good terms with the retailer .
To cater to the retailers needs , which is indirectly catering to the
need of the customer.
To provide special privileges to retailers who have a good customer
base in a area.

DATA FINDING AND

INTERPRETATION
Q. From how long are you in the business of selling mobile handsets, recharge top-ups?
Less then 3 years

1-3 years

More then 3 years

20%
47%
33%

Interpretation:
Dahisar and Borivali is an established market. Dahisar east carries out
most of the business in Mumbai in terms of sales of handsets.
The Graph explains about the established market with 47% businesses
are in the category of above 3 years followed by 33% in between the
range of 1 to 3 years.

Q. What does the customer look for while selecting a network?

Good Connectivity

Fast Speed internet

After sales Service

Prices

27%
50%
7%
17%

Interpretation:
According to the retailers, about 50% of the customers prefer network with
better connectivity.
Network is the essential part as through it internet speed is dependent.
27% of the retailers believe that the price affects the Consumers buying
process.
And the remaining 17% and 6% opted for fast speed internet and after
sales services respectively.

Q. Do you sell Airtel 4G internet services/plans

Yes

No

37%

63%

Interpretation:
As 4g has recently entered the market, the retailers are reluctant to
purchase the plans.
And 4g enabled phones are on the higher cost range, consumers and
retailers prefer purchasing 3g plans.
According to the graphs, Nearly 63% retailers dont sell 4g plans and the
remaining 37% prefer selling them

Q. Are you Aware about Reliance Jio's Jio chat app?

Yes

No

27%

73%

Interpretation:
As the Jio app was recently launched, the retailer wasnt aware about the app.
73% werent aware about the app where as the remaining 27% already knew
about the app.

Q. If Reliance Jio Launches 4g internet plans/ Services how likely are you to consider it?
Highly unlikely

Unlikely

Likely

Highly likely

Dont Know

3% 10%
27%

3%

57%

Interpretation:
As reliance and other companies are coming out with cheaper
phones with 4g enabled, 57% retailers are likely of selling the 4g
services to the customers.
27% highly accepted to sell the reliance 4g plans.

Which network do you prefer?

7%

33%

60%

Airtel

Vodafone

others

Interpretation:
Vodafone has a very strong customer base in the market.

Q. WHAT DO YOU THINK SHOULD RELIANCE 4G OFFER TO

CUSTOMER WHICH OTHER SERVICE PROVIDERS ARE NOT
OFFERING?
9
8
7
6
5
4
3
2
1
0

Suggestion

LIMITATIONS
1) Tower identification :
Difficult to contact the concerned person of the society
(chairman/secretary).
Time constraint.
Identity proof required (people had trust issues).
Due to various news the customer were under a perception
that a tower emits harmful radiations that causes health
issues.so the customer was already in a negative mind-set

2) Small cell concept :

Time constraint with relation to setting up a meeting with the
owner of the concerned place.
Important to approach the owner with the technician to gain
more brightness of how profitable setting up the small cell will
be to him.
3) Retailers:
Very crucial to make the retailer feel that he is important ,so
constant communication should be done on daily basis with the
help of the distributor.

RECOMMENDATIONS
1) Tower identification:
Before approaching the society members while convincing them it would
be recommended to explain the members or the head of the society with
interactive techniques like videos and facts stating that the current
towers do not emit harmful radiations which is monitored by TRAI.
2) Small cell concept:
Explain in detail about how profitable installing a small cell in their vicinity
will be

3) Retailers:
Have a good relationship with the distributors.
Increase their profit margin by a bit.

FINDINGS
One of the major reason quite a lot retailers do not sell reliance services
its because they get less margin when compares to other network
providers.

Reliance needs to put a lot of effort into improving the connectivity issue
that most of the customers face.

CONCLUSION
Customers do not prefer reliance network therefore it will be a hard task to
get a good customer base for the 4G network , so it is very crucial to
improve the image of the 2g and 3g services available.

REFERENCE

https://www.dnb.co.in/IndianTelecomIndustry/OverviewTI.asp

http://www.bth.se/fou/cuppsats.nsf/all/5bffd72081787744c1257a2c00516
208/$file/BTH2012Venkatram.pdf

http://www.digit.in/mobile-phones/4g-revolution-in-india-a-boom-or-a-b
ubble-15226.html#sthash.C6ZSUhjg.dpuf

http://www.digit.in/mobile-phones-4G/4g-revolution-in-india-a-boom-ora-bubble-15226.html#sthash.SHJ78Dhjg.dpuf