A PROJECT REPORT ON

SUBMITTED TO

GUJARAT TECHNOLOGICAL
UNIVERSITY
STUDENT NAME

ENROLLMENT NO.

PATEL VIRAL S

158040592043

PATEL BINAL J

158040592030

RAVAL CHIRAG K

158040592047

INTRODUCTION OF COCA-COLA

Coca-Cola, the product that has given the world its bestknown taste was born in Atlanta, Georgia, on May 8,
1886.

Coca-Cola Company is the worlds leading

manufacturer, marketer and distributor of non-alcoholic
beverage concentrates and syrups, used to produce
nearly 400 beverage brands.

Mission
To refresh the world
To inspire moments of optimism and
happiness
To create value and make a difference

Vision

People: Be a great place to work where people are inspired to

be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage

brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and

suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by

helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being

mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving

organization.

Human Resource
Management
Recruitment

SELECTION PROCRSS
Interview
Group exercises

Presentations

Psychometric tests

Role plays/Situational Exercises

Final selection

The performance appraisal process

Define the job

Appraise the performance

Provide feedback

Marketing
Marketing mix:
Product
Coca-Cola India has a wide range of products in its product
line
Thums up
Coca cola
Fanta
Mazza
Mango maid
Sprite
Coca cola zero

Price
Earlier coke used Cost based pricing
As Competition started, now coke
has shifted to Competitive pricing
strategy.

Place
Target market is entire planet.

Promotion
Print Media
T.V. commercial
Billboards and holdings

etc.

Management Information
System
Inventory and warehouses system
Studying

the

demand

and

finding

the

best

method

forecasting.
Studying the inventory problems.
Building the inventory dynamic model.
Determination of economic order quantity.
Determination of stock level.
Determination of safety stocks.
Selecting the proper system of ordering for inventory .

for

Enterprise Resource planning

system
Implementation in coca cola company
Coca cola has selected SAP as its ERP vendor
Since 2004, it used the Accounting & finance Module only of SAP, call Wave 1.
The total implementation , that will replace all legacy system is called Wave 2.

Benefits of implementation of ERP

SAP Wave 2 is a complete ended to ended business tool that will allow to

standard all system & process applying the same technology in all division.
Significant investment in SAP wave 2 , introducing new and more effective

methods to optimize productivity and performance throughout the organization.

SAP wave 2 to provide excellent customer service by improving our customer

centric procedures such as inventory management and invoicing accuracy.

QUANTITATIVE ANALYSIS ||

Linear Programming
Coca-cola Company in produces four different soft drinks including Coca-cola, Fanta,
Sprite and thums up.
The production requirements of the company are showing that the production of five
bottles of Coca-cola and one bottle of Fanta will not be more than nine bottles.
(5x1+x29)
The production of one bottle of Cocacola and four bottles of Fanta will not be more
than eight bottles of the soft drink. (X1+4x28)
The production of five bottles of Coca-cola, three bottles of Fanta and four bottles of
Sprite will be at least ten bottles of the soft drink. (5x1+3x2+4x310)
The production of one bottle of Sprite is at most five bottles of thums up and four
bottles in total and it was realized that the production of one bottle of Sprite and one
bottle of thums up is at most ten bottles of soft drink in total. (X3-5x44)
(X3+x410)

Linear Programming

The company estimated profit per bottle after scheduled

production that Coca-cola is between N6 and N10, Fanta is
between N20 and N30, Sprite between N45 and N50, and
thums up between N15 and N20.
Max Z = [6,10]x1+[20,30]x2+[45,50]x3+[15,20]x4

Calculation
Max Z = [6,10]x1+[20,30]x2+[45,50]x3+[15,20]x4

Subject to
5x1+x29
X1+4x28
5x1+3x2+4x310
X3-5x44
X +x 10

Liquidity Ratio charts

1.2
1
0.8
Dec31,2012
Dec31,2011
Dec31,2010

0.6
0.4
0.2
0

current ratio

Quick ratio

Profitability Ratio
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

Dec31,2012
Dec31,2011
Dec31,2010

Cost and Management

Accounting
Coca-Cola uses process costing to track product and
customer costs such as direct materials, direct labour,
and factory overhead costs incurred in three major
processes:
Concentrate and syrup manufacturing
Blending

Packaging

Steps in Process Costing

Analyze the Physical Flow of Production Units

Calculate Equivalent Units for

Each Manufacturing Cost Element

Determine Total Costs for Each

Manufacturing Cost Element

Compute Cost per Equivalent Unit

for Each Manufacturing Cost
Element

Assign Total Manufacturing Costs

to Units Completed and Ending
WIP

Production & Operation

Management

Manufacturing process
Ingredient Delivery

Washing and Rinsing

Mixing and Blending

Filling

Labelling

Coding

Packaging