Professional Documents
Culture Documents
Content
11
Background
World Wide Telecommunication Industry
Who are the Players?
iPhone Product
22
Main Issue
Problem Statement
33
Analysis
Strategy Analysis
Case Summary
O2
T-Mobile
Orange
Number of customers
27.30%
24.10%
22%
Revenue (EUR)
54,472
61,347
51,702
Buying volume
UK at $374
User experience
3G network support
Music, Voice Call and Data
Connection
5O.2%
(32 juta unit)
<3%
5.1 %, 3.3
million units
RIM
<3%
8.3%. 5.3
million
units).
33
iPhone Product
33
Staging
Arena
- AT&T untuk pake bundling
- Foxconn menjadi tempat
perakitan iPhone
Economic
Logic
Vehicles
- 2G ke 3G butuh 1 tahun
- Untuk goes to other
country 3 month
DIAMOND
STRATEGY
Apples iPhone
Differentiators
- User Interface yang bersahabat
- Harga yang premium
- Design yang mewah
MAIN ISSUE
iPhone sebagai pemain baru di Industri
telekomunikasi
iPhone keluar dari Amerika dan mencoba masuk ke
Industri telkomunikasi di Eropa, salah satunya
melalu operator O2
PROBLEM STATEMENT
1. Apakah keputusan yang dilakukan oleh O2 sudah
tepat?
2. Apakah industri telekomunikasi akan berubah
seiring masuknya iPhone kedalam industri ini?
44
Analysis
44
Analysis
CAGE Analysis
UK and General Europe 2007
From iPhone perspective
Parameter
Cultural
Administration
High distance.
Some countries have the similar rule
But generaly European countries have strict law on the
anti-monopoly and exclusive dal
Geography
Economic
Notes
workforce
Biaya labor tinggi
Sumber daya alam terbatas
Teknologi selular masih
mengandalkan wifi & 2G
Fokus teknologi pada user experience
(easy to use & sophisticated features)
Demand Conditions
Permintaan mobile phone tiinggi.
Permintaan iphone di USA diprediksi
Europe
Factor Conditions
Memiliki akses terhadap highly skilled
workforce
Biaya labor tinggi
Sumber daya alam terbatas
Teknologi selular sudah memasuki era
3G
Fokus teknologi pada primary function.
Demand Conditions
Permintaan mobile phone tinggi,
2007.
Pada umumnya, hanya handset
manufacturer yang berkolaborasi dengan
operator yang sukses memperoleh
pangsa pasar.
..
Europe
Firm Strategy, structure, & rivalry
Untuk smart phone, Nokia mempimpin dengan
50,2% market share, dilanjutkan RIM (8,3%),
Palm (5,5%), dan Sony Ericsson (5,1%).
Smart device manufacturer men-develop OS
sendiri atay membeli licenses dari software
company (Symbian mendominasi dengan 67%
share).
Pada umumnya, handset manufacturer menjual
via operator dengan brand mereka sendiri
Related & supporting industry
Pada umumnya terdapat 3-5 mobile operator.
O2 memimpin di UK, T-Mobile memimpin di
Jerman, Belanda, dan Austria, Orange
memimpin di Perancis, dan Movistar memimpin
di Spanyol
Sub-Factor relevant to
telco industry
Notes
Political
Stable
EU member
Telecommunication Law
Anti Monopoly Law
Economy
Stable
GDP
Average Salary
Buying Power
Social
Demography
Education Level
Life style
Technology
Telco Infrastructure
R&D supports
Sub-Factor relevant to
telco industry
Notes
Political
Stable
EU member
Telecommunication Law
Anti Monopoly Law
Economy
Stable
GDP
Average Salary
Buying Power
Social
Demography
Education Level
Life style
Technology
Telco Infrastructure
R&D supports
Sub-Factor relevant to
telco industry
Notes
Political
Stable
EU member
Telecommunication Law
Anti Monopoly Law
Economy
Stable
GDP
Average Salary
Buying Power
Social
Demography
Education Level
Life style
Technology
Telco Infrastructure
R&D supports
Bargaining Power of
Suppliers (MODERATE):
Number of suppliers
Buying volume
Price elasticity
Impact on quality
Substitutes (HIGH):
Substitutess performance
(music player, laptop, etc)
Price of substitutes
Switching cost
Rivalry (MODERATE HIGH):
Number of competitors
Industry growth
Brand identity
After
Core technology
Core technology
Services
Services
Function
Economic
Price
User experience
CONCLUSION
1. Apakah keputusan yang dilakukan oleh O2 sudah
tepat?
2. Apakah industri telekomunikasi akan berubah
seiring masuknya iPhone kedalam industri ini?
Thank You...
You Are Awesome
Iphone Launch
Launch in Europe
Political
Political
Economy
Socio-cultural
Parameter
rate
low
IDV- Individualism
high
MAS - Masculinity
high
low
Socio-cultural
Technology
Technology
Technology
Technology
Analisis SWOT
Internal Strength
Internal Weakness
Core
Technology
Strong
Reliable
Compatible
Compact Function
User
Experience
Services
Economic
External Opportunity
Market
Competition
Partnership
External Threat
Strong Competition
High number of new comer
High number of substitution
RBV Analysis
Resources:
Tangible:
Organization, Strong Finance structure, Human Expertise, Software &
Capabilities:
Smart Market Research
Innovative, Stylish & Unique design
Full control in value chain
Orchestrating supply-chain
Marketing the Brand Image
Bargaining to suppliers & partner
VRIO
Resource/
Capability
Does it have Is it
Value?
Rare?
The Brand
Yes
Supply Chain
Management
Yes
Top Executives
Yes
International
Product
Distribution
Yes
Yes
Yes
Yes
No
Is it
Inimitable?
Is the company
Organized to exploit this
resource/capability
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
CAGE Analisis
CAGE Analysis
UK and General Europe 2007
From iPhone perspective
Parameter
Cultural
Administration
High distance.
Some countries have the similar rule
But generaly European countries have strict law on the
anti-monopoly and exclusive dal
Geography
Economic
Notes