“Duniar joto shukh….

only on my djuice”

Is it the ultimate shukh???

Music, Messaging & Friends……

Only concerning factor???

 Case at Glance

Djuice want to develop a

sustainable platform for
launching innovative offering at a
premium price & ensure very high
top of mind awareness. Self
development; is the mind of the
youth so that they become
innovative in the global field. But
their branding making a
catastrophe situation in the field
of Bangladesh.
Faria Rashid
Djuice……
The innovator …..
Formulating a new horizon …..
Trying to make a
revolutionary change…..
2.8 Million
(Covered)
What about…
the addressing 9 million??
 Do you think that djuice can attain their
vision?

 Would you believe that their branding

strategies are justified?
Group name

R da t
a i n
Sunita Nasrin
 Business analysis in own territory
Macro-Environment

The Economy at large

Le Reg
Promising

gi
g
in

Su

sla ulat
y

g
og

pp
an

tio ion
Supplier
ol

ch

or

n
n

An
tiv
ch

er

d
e
ev
Te

Rivals Company Substitute

n
&

tio
ng

New Entry Buyers l a

u
di

op
an

p
p

Bec ge
Ex

omi n
ng t Hu t io hy
Soc ech
orie ula ap
ial V nted p gr
a
Life lues o
P mo
styl &
e De
 Competitive Analysis :-

High High
Rivalry among
the competitors
Threat of new entrants
Competitive
advantages

High Moderate
High

Bargaining Bargaining
power Threat of power
of customers substitute of suppliers
service provider
 Opportunity Matrix:-
Success probability
High Low
High 1. Develop structural policy
2 to support social norms
1
Attractiveness

2. Making strategies to
ensure competitive
advantages from the
rivals
3. Accentuate on modern
3 4 technology for ensuring
better services for youth
Low 4. Emphasize for long term
sustainability.
 Threat Matrix
Possibility of occurrence
High Low

High

1,4,3 2 1.Price competition.

2. Competitors generate new
Seriousness

dimensional strategies.
3.Cultural hindrance
4. Brand Images.

low
Galib-Bin-Jasim
 Social Values Culture

Controversial
Way of communication promotional
procedure

Creating negative influence Practicing

Anti-culture Failure to
represent
Bangladeshi
youth
Devil practices
Increased cost of living
Practicing High
discrimination concentration
on call rate
Cause Psychological
attitude Economic
Effect
Alternatives Recommendation Implementation

Reintroducing & Restructuring the Branding Strategies

Emphasize on a wider Market

Safe guard the Brand image with authority

 Decision Criteria
Alternat Cost TimeEasy of Custom
ive Implement er
ation Satisfac
tion
1. High LongDifficult Moderat
e
2. High LongModerate Low

3. Mode LongEasy High

rate
 PESTLIED
Political Economic
•Uncertainty •Increased expenditure
•Adverse environment •Flourishing employment
•Escalating economic
growth.

Social Technology
•Lack of acceptance •Contrition in tech
•Generating anti-cultural advancement
environment. •Unawareness towards
•Modernization of young technology.
mind.
 PESTLIED
Legal Intentional
•Legal constraint •Decreasing exchange
• Highly restricted entry rate.
• Global image.

Environmental Demographic
• Fierce competition in •Large market
own territory • Huge work force
•Question of loyalty. • Un-enlighten people
•Adaptability of modern
technology.
 Important –Urgency Matrix
High Variables Low
(1) (3) (4) 1.Market Proliferation
(2) (7) 2.Affordable price
High (5) 3. Generating new
(8) concept for youth
(10) 4.Cultural similarity
5.Social attachment
6. Vigo rat loyal
Domestic
customer
Market (6) 7.Establishing brand
(9) name
8.Market share
Low 9.Government support.
10.Competitive
advantages
Md. Shakib Hossain
Alternatives Recommendation Implementation

Safe guard the Brand image with authority

 Product Evolution Matrix:-
Introduction
Product Evolution Stages
Declining Maturity Shake-Out Growth

Ensuring
position

Strong Average Weak

Competitive Position
But
But…….
How?
 Alternative Recommendation Implementation

Short Run
Intermediary
Increase the image Long run
Promotion accordance
with culture Clarifying Brand
Message
Short Run Implementation..

Arranging consortium Doing some

for educational festival
the young for accelerating the
People to make applicability
them visionary of the young people

Promoting through
some beneficial
activities

Increase the image

Intermediary Implementation

Arranging cultural programs

(food festival), youth development
Programs
&
Introducing the heritages
of Bangladesh

Promotion accordance with culture

Long Run Implementation

Branding massage Vast market

accordance with the &
justifying level Restructuring
Target market

Functioning with
Product introducing new authority, by satisfying
Way & ensuring better customers & reducing
Customer concern confrontation

Clarify Brand Image

And……
And
Then…..
 Size of the Competitive Advantages
which
Small
can be achieved
Large

Strategy Strategy
prescription: prescription:

•Accentuate on sale •Developing a new

•Profit maximization marketing strategy
Many •Creating new •Emphasize on
opportunity Branding
•Providing services •Product introducing
•Attachment on the
loyal customer.
•Cost reduction
•Focus on efficient • Branding image
Few management. • Youth , towards
• Substantive tech oriented.
promotional • High promotion.
policy • Target market.
But…..
Without….HR, Finance, IT, Sales….

Can it ever possible to reach at apex?

 Organizational
Functions
HR
IT
Training procedure
Modern Technology
Performance
Generating IT base
evaluation
idea
Effective HR plan

Sales & distribution

Finance Analyzing the Business
Cost reducing Market
Allocating money Creating customer values
for promotion satisfaction & loyalty
Conducting market
research.
That’s it for today.