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BASF

We create Chemistry

B2B Presentation

Group 2
Section B
Chittiz Visharad
Harshit Jain
Mayank Bhatia
Nikhil Sharma
Ketav Patel

The Industry

Array of products
70% of the chemicals for other
industries
Competitive in Nature
Innovation is crucial
Environment Factor
Chinese and Asian Market
European Market

Chemicals derived from Oil,


Petrochemicals
Basic Polymers
Chemicals Basic Inorganics
Chemicals for Crop Protection

Specialty Paints and Inks


Chemicals Colorants
Directly to customers: Detergents, soap,
phenyl
Consumer Synthetic Chemicals for toiletries,
Chemicals cosmetics and fragrance

The Company: BASF


Largest Chemical producer in the world
Headquartered in Germany; 150 years old
company
Broad portfolio ranges from chemicals, plastics,
performance products and crop protection
products to oil and gas
Followers include ExxonMobil, SABIC, Dow
Chemicals
Segments:
Chemicals
Performance Products
Functional Material
Agricultural Solutions
Oil & Gas

5
Seg
men
ts

80
Cou
ntrie
s

13
Ope
rati
ng
Divi
sion
s

Mar
ket
Lea
der
70
Billi
on
Sale
s

84
Busi
nes
s
Unit
s

More
than
300,
000
Cust
omer
s

BASF: Value Creation


Focus Areas:
Setting goals along the
value chain: We used
amateriality analysisto
identify and rank relevant
sustainability issues for BASF
Above-average awareness
of, and trust in, BASF brand
in chemical industry:
Connectivity is one of BASFs
great strengths
Innovations for a
sustainable future:
worldwide research
expertise is pooled into
three platforms each
headquartered in one of
the regions particularly
significant for us: Europe,

How the company is able to drive


value creation:

Delivering Values
Reasons for better value creation:
Broad portfolio
Classical chemicals business:
reliable and cost-effective supply
Functionalized materials and
solutions: close partnerships to
jointly improve customer processes
and applications through
innovations
Extensive Reach: Global customers
to Local workshops
Market Success based on strategic
market review

Delivering Values
Reasons for better value creation:
Tailored and customized solutions
Sustainable solutions
Best team formation
Around half of business units geared toward
specific industries
Industry teams pool cross-unit expertise,
knowledge and contacts
Systematic, structured development of our industry
orientation as important part of We create
chemistry strategy

Portfolio Strategy

Oil & Gas


Expand E & P in core business
Grow Natural Gas business in
Europe

Classical Chemicals
Expand market outside
Europe
Keep profitable production
Verbund businesses

Strategy
Functional Material &
Solutions
Selectively enter material
solutions business where
chemical competence is
growth Driver

Customized Products
Synergies and growth via
technology
Expand market position
downstream in existing
market

Initiatives

Classical Chemicals
Expansion of Nanjing

Oil & Gas


Achimov, Revus

Initiatives
Functional Material
& Solutions
Battery material, Crop
protection, Water
Solution

Customized
Products
Cognis, Ciba

The Performance

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