The Element of

COLOR

Physical Properties
Hue
- this pertains to the name for which the
color is known, these are also the colors of
the visible spectrum

HUE
5

Physical Properties
Value
- refers to the lightness or darkness of a color,
pertain to the absence of white or black
- when white is added, the result is called a tint,
when black is added, the result is called a shade

Physical Properties
Intensity or saturation
- refers to how pure the color is
- colors high in saturation tend to be bright and
colors low in saturation tend to be dull

HIGH
HIGH

LOW

Additive colors
Colors of light are additive in sense that when
you combine the colors, the result will be white.

Subtractive Colors
Colors of pigments are subtractive that when you
combine all these colors, the result will be black
for each color in this mixture cancel out each
other's brightness.

The Color Wheel

-Sir Isaac Newton was the first to
conceptualize the color wheel to discover
relationships between colors

Types of Colors
Primary Colors
- cannot be obtained by mixing other colors

Secondary Colors
-combination of two primary colors in equal amounts

PIGMENTS

LIGHT

Types of Colors
Intermediate Colors
- combination of a primary and a secondary color

Tertiary Colors
-combination of two secondary colors or by neutralizing one color by
adding its complement

INTERMEDIATE

TERTIARY

Types of Colors
Neutrals
- Neutral colors don't usually show up on the color wheel. Neutral
colors include black, white, gray, and sometimes brown and beige.
They are sometimes called earth tones.

Color Relationships
Complements and Split Complements

Color Relationships
Triads and Tetrads

Triad

Tetrad

Color Relationships
Analogous
- hues that are found next to each other on the color wheel

Monochromatic
-uses only one hue but with different degrees of value

Color Relationships
Warm Colors and Cool Colors
- colors associated with sun and fire are considered warm while any
color associated with air, sky, earth and water are considered to be
cool colors

WARM

COOL

Color Relationships
Simultaneous Contrast
-whenever two different colors come into direct contact, their
similarities seem to decrease, and the dissimilarities seem to
increased. In short, this contrast intensify the difference between two
colors.

Colors and Emotion

Thank you!

Quiz
1. What are the three primary colors of
light?
2. What do you get when you add a red
pigment with a yellow pigment in equal
ratios?
3. When white is added to a color, the result
is called a _______.
4. True or False: When you mix two
secondary colors, you get an intermediate
color.
5. It refers to how pure the color is.

Quiz
6. What is the complement
of Blue-Green?
7. What colors are the split
complement of yellow?
8. What color is in tetrad
with green and orange?
9. What is the shade of
red?
10. What do we get when
the red (light) is added
with green (light)?

Answers
1. Red, Green, Blue
2. Orange
3. Tint
4. False (tertiary color)
5. Intensity/Saturation
6. Red-Orange
7. Blue-Violet and Red-Violet
8. Violet
9. Maroon
10. Yellow/Amber