I PHONE

A DREAM OF EVERY TEENAGER ;)

BY
HITANSHI TAKKAR
1

HISTORY

Apple rejected the "design by committee"

approach that had yielded the
Motorola ROKR E1, a largely unsuccessful
[31]
collaboration with Motorola. Instead,
Cingular gave Apple the liberty to
develop the iPhone's hardware and
software in-house[32][33] and even paid
Apple a fraction of its monthly service
revenue (until the iPhone 3G),[34] in
exchange for four years of exclusive US
sales, until 2011.
2

Development of what was to become the

iPhone began in 2004, when Apple
started to gather a team of 1000
employees to work on the highly
confidential "Project Purple",[27] including
Jonathan Ive, the designer behind the
iPhone.[28] Apple CEO Steve Jobs steered
the original focus away from a tablet, like
the iPad, and towards a phone.[29] Apple
created the device during a secretive
collaboration with AT&T Mobility
Cingular Wireless at the timeat an
estimated development cost of
US$150million over thirty months.[30]

WHY APPLE IPHONE ?

The iPhone has received eight consecutive J.D. Power and Associates
awards for customer satisfaction with consumer smartphones.

Only the iPhone and other Apple PRODUCTS have Retina display.

The iPhone has a long battery life including up to eight hours of

talk time while maintaining a "thin and light design."

The iPhone has "ultrafast" wireless and LTE.

Only the iPhone and other Apple products have access to the iTunes
Store and the App Store, which offers over 800,000 apps. What's
more, they are all reviewed by Apple to protect against malware.

Only the iPhone has Siri, the intelligent personal assistant.

4

Why an iphone over

android
1.CONSISTENCY
2.THE APP STORE
3.MALWARE MARKET PLACE
4.NO MORE CRAPWARE
5.HOMEBASE

APPLE , SAMSUNG AND NOKIA...

samsung holds 26.2
percent of the worlds
market. Apple and Nokia
come in second, with just
a little over 20 percent
world market share each.
Apples hold on the world
market is driven by sales
in advanced economies
with high per capita
income, while Nokias
customers are mostly
from countries with low
per capita income. Both
Apple and Nokia are
dominant in just a little

THE NEW I PHONE BIGGER

THAN BIGGER
7

MARKET
SHARE

COMPETITION IN THE INDIAN

MARKET
APPLE HAS MORE MARKET SHARE
AS COMPARED TO SAMSUNG

BOTH THE COMPANIES ARE CONSIDERED

ENEMIES.. IN EVERY ASPECT ...

CONCLUSION

Amazing software support

Very good battery life
Touch screen sensitivity is
mind blowing
Camera is great
Visuals are very nice and
eye catching
Very snappy processing
Does not become sluggish
even after installing apps

10

e
v
a
h
t

n
o
d
u
u
o
o
y
y
,
If
e
n
o
h
P
n
i
a
an
e
v
a
h
t
'
n
do
.
.
e
n
o
h
iP
11

12