PROPS AND COSTUME

ANALYSIS
BY SOPHIE NASH

MISE EN SCENE

EXAMPLE OF
SIMILAR PROP
USED IN
EXISTING
PRODUCTS

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT
WILL THIS HAVE
ON THE
DEMOGRAPHIC

This will benefit my

production as it
reinforces the ideology
of a unique summer.
Random props and
locations means our
production conforms to
Fredrick Jamesons
theory that music
videos are random
without meaning.

Through using a boat

within the production
of my music video it
will signify peace and a
soothing atmosphere,
this will encourage the
demographic to evoke
feelings of comfort
through watching our
video. This will give the
audience an enigma as
they will begin to
question why the boat
was chosen, thus
making them more
active and decoding
their own meanings.

This will benefit my

production as it conforms
to the codes and
conventions of the pop
genre, playsuits are
commonly worn by pop
artists, as seen worn by
Taylor Swift. It also

By encoding the playsuit

into our production it will
provide a sense of
realism to the target
audience as they can
also easily buy a playsuit
for a small cost much like
the ones seen in music

MISE EN SCENE

EXAMPLE OF
SIMILAR PROP
USED IN
EXISTING
PRODUCTS

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT
WILL THIS HAVE
ON THE
DEMOGRAPHIC

This will benefit my

production as a
beach is a
stereotypical
location for a pop
music video and it
enables the music
video to represent a
sense of realism and
signifies many
happy childhood
memories which
anchors the
meaning further.

It will then evoke

the audience to
reminisce on their
childhood memories
themselves and
therefore may
enable the
demographic to
identify, using the
Uses and
Gratifications
theory, with
characters on
screen and allows
that personal
relationship to build.

This will benefit my

production as the
forest juxtaposes
well against the
other location used
within my music

As well as being
visually pleasurable
for the target
audience the
constant cross
cutting between the

MISE EN SCENE

EXAMPLE OF
SIMILAR PROP
USED IN
EXISTING
PRODUCTS

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT
WILL THIS HAVE
ON THE
DEMOGRAPHIC

This will benefit my

production as it
gives a connotation
of freedom within a
crowd and that it is
acceptable to be
whoever you want,
even if the person
next to you is
completely
different, despite
the hegemonic view
that you have to
be / act in a certain
way in order to be
accepted.

This therefore will

empower the
audience and make
them decode this
subliminal message,
making them
conflict stereotypes
and relate their new
found freedom to
our music video and
therefore generates
a fanbase.

This will benefit my

production as it
conforms to the
typical codes and
conventions of a
house genre music

This will enable the

audience to visually
see the fast paced
lifestyle which may
make the audience feel
motivated to get
outside and mirror this

MISE EN SCENE

EXAMPLE OF
SIMILAR PROP
USED IN
EXISTING
PRODUCTS

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT
WILL THIS HAVE
ON THE
DEMOGRAPHIC

This signifies hot

weather as shorts are
generally worn in
summertime. This also
conforms to the typical
codes and conventions
of a pop music video,
which connotes the
hegemonic view that
women appear in
music videos for the
soul purpose of male
members of the
audience. This links to
Laura Mulveys male
gaze theory that
women are present for
the voyeuristic
pleasure of males.

This therefore puts

female members of
the audience in a
position to be
affected by this as
they can aspire to
dress or idolise this
star, the camera
shots will focus on
the females curves
which represents
them in a positive
way and will enable
young girls to have
a positive body
image.

By using natural make

up it provides a
positive, realistic
image for the audience
to denote. It also
conflicts the

This can have a

positive impact on
the audience as they
can then begin to
change the dominant
ideology that make

MISE EN SCENE

EXAMPLE OF
SIMILAR PROP
USED IN
EXISTING
PRODUCTS

HOW WILL THIS

BENEFIT MY
PRODUCTION

WHAT IMPACT
WILL THIS HAVE
ON THE
DEMOGRAPHIC

This will benefit

my production as
it reinforces the
location of the
festival and
therefore provides
realism for the
audience as they
may be able to
relate to the
images denoted
on screen as they
may have
previously went
to a festival
themselves.

The hypodermic
needle theory is
used in this case
as the direct link
between glitter
and the festival
will be straight
away accepted by
the audience
without question.
This follows the
codes and
conventions that
the audience
would expect to
see from a
character at a
festival.