MARKETING MANAGEMENT II

Study of Marketing Mix of

APPLE iPhone
in Solapur
Submitted to:Miss Rajni Kshirsagar
Presentation By:Name
1.Mr. Akshay Karwa
2.Mr. Anshul Raka
3.Mr. Pratik Shah
4.Mr. Ankit Sharma

Roll No.
2019
2037
2041
2042

About Apple
Started on April 1, 1976
Incorporated - Apple Computer, Inc.
January 3, 1977.
Renamed - Apple Inc.
January 9, 2007
Headquartered
Cupertino, California

Founder of Apple Co.

RONALD WAYNE

STEVE JOBS
(Former CEO)

STEVE WOZNIAK

Key Points:
Apple Inc. deals in computer hardware, computer
software, consumer electronics and digital
distribution type of industries.
Area served worldwide with 406 retail stores.
Great employee support of 80000 employees.
Own website - www.apple.com

Timothy Cook
CEO

Arthur Levinson
Chairman

History of Apple Logo

1976-1998

1998-2000

2001-2007

Tag Line:Think Different

Present Logo

Products of Apple

Mac- Mac Book, Mac Laptop

iPod- Nano, Shuffel,

Touch

iPad- iPad 2, iPad 3,iPad

mini

iPhone - iPhone 5s, 5c, 4s

Major Competitors

Samsung
BlackBerry
Nokia
Sony

Elements of
Marketing Mix
with reference to
Apple iPhone
in Solapur

Product Mix
Product Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty

Products:-

iPhone
4s

iPhone
5s

iPhone
5c

Product Form:Size:iPhone 4s - 4.54 x 2.31 x 0.37 inch

iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch

Shape:- Rectangular Bar Shaped

External Appearance:Product Mix

Colour:iPhone 5S
iPhone 5c
Product Mix

iPhone 4s

Product Quality:Material Quality

Product Mix

Product Style:-

Product Mix

Product Packaging

iPhone 5c

iPhone 4s, 5s

Product Mix

Warranty and Guaranty:12 months warranty.

Terms and Condition applied*
Product Mix

S
P
E
C
I
F
I
C
A
T
I
O
N

Price Mix
Cost
Discount
Pricing Method
Pricing Strategy

Price Mix

Cost:-

Price Mix

Discounts:-

Price Mix

Pricing Method:Demand Based Method

Pricing Strategy:Skimming Pricing

Finger Print Scnnar
iSight
iTunes
iCloud
iMessenger
Price Mix

Place Mix
Wholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place Mix

Wholesaling & Retailing:-

Place Mix

Apple Assembly House

Stockiest

Place Mix

pple
Apple
Super
Middle
Assembly
Wholesaler
Web
Market
Man
Third
Store
House
Party

Place Mix

Order processing:-

Place Mix

Warehousing:-

Inventory management:-

Inventory management:-

Place Mix

Transportation:-

Place Mix

Promotion Mix
Generates Awareness and Convey
Benefits

Promotion Mix

Advertising:Medias:Print Media

Electronic Media:-

1) Television

2) Internet

Sales
Promotion:Encouraging
purchase for the
product

Exchange
Offers Payment
Modified
Plans

Cutting Down The Prices Of

Previous

Tie in promotion

Point of Purchase

Personal selling:-

Public Relation:Magazine

Events

Spokesperson:-

Direct marketing:-

Thank
you!!!