Professional Documents
Culture Documents
Introduction
To
Organisation Overview
Established
Commitment to Quality
Dedication & Commitment
Honesty & Integrity
Openness & Transparency
Teamwork and Trust
Values
Mission
Continue
Vision
Godrej Goldilocks
Indias
use.
To store daily valuables like keys, credit cards,
watches, glasses, wallet, etc.
Comes in two attractive colours.
With a host of features like smart touch panel, antitheft buzzer, and a smart locking cable, portable.
Industry analysis
Strength:
-Wide range of branches.
-Wide range of product line.
-Respectable and believable
brand name.
-Large number of customer with
higher satisfaction.
Weakness:
-No advertising
-No effective selling schemes
available
-Sales executives are not well
mannered
SWOT of the
Company
Threat:
- The growing competition in the
securities sector.
Opportunities:
-More opportunities to grow as
it has earned good market share
in Jaipur.
-Technical upgradation time to
time.
Research Analysis
Sample
size:
200
Sample
procedur
e:
Random
Sample
area:
Jaipur
Yes; 75%
63 % people knows
about the goldilocks .
Young customers
No; 25%
Yes; 75%
Goldilocks as a whole
Poor; 5%
Fair; 15%Excellent; 20%
Average; 20%
Good; 40%
Promotional schemes
No; 25%
Yes; 75%
Market strategy
Low Price Cost; 50%
Availability; 5%
Good Adevertising; 45%
Improvement
Briefcase; 20%
GPS; 25%
Being Tracked Online; 40%
Attributes of Goldilocks
Affordable; 3%
Essential; 13%
Technology; 35%
Safe; 19%
Modern; 31%
Ranking
Majority of people
said product that
Product that offers good marketing support; 15%
offers discount
AvailabilityGood AdvertisingLow price cos; 50% attracts the most .
Product that offers good promotional schemes; 35%
Impact of colour
No; 40%
Yes; 60%
Requirements of colours
Loam; 10%
Maroon; 20%
Grey; 25%
Black; 45%
Findings
The
Majority
Continue
The
The
Pitch.
Product attributes and uses.
Promotional strategies.
Customer objection handling.
Consumer Behaviour.
How to work to attract and retain new customers.
How to hold existing customer.
Negotiating with customers for purchase of our
product against others.
Conclusions
Price
Thank you