Presentation on

Leader
Poonam Shakya
Indu Satija
NPGD-27

STEVE JOBS
LIFE AND LEADERSHIP

Young Steven Jobs

Born on February 24th, 1955 in San Francisco, California

Put up for adoption a week after birth

Adoption was finalized under the condition that Steven

would attend college.

Jobs went to Reed College in Portland, Oregon

He studied Poetry, Literature and Physics

After one semester, Jobs dropped out of college.

The Beginning of

Apple Computers, Inc.

After spending time in India in 1974, Jobs

returned to America.

He visited with Woz (Steve Wozniak, one of the

Co-Founder of Apple) the homebrew computer
club, but was not content with just he creation
of electronics

Jobs convinced Woz to help him create a

personal Computer, The Apple-I ( Apple One)

Jobs, with marketing help from a friend, had the

vision of creating a computer company that
would make and sell PCs.

Jobs and Wozniak sold the Apple-I in 1976 for

$666, making over $776000 from sales.

In 1977, the two released the Apple-II, a single

board computer with onboard ROM and a Color
Video interface.

The Apple-I

The Macintosh

In 1984, Apple released the

Macintosh,
the
first
personal
computer with a Graphical user
interface.

It had 128K of memory, and was

expandable.

Along
with
the
mouse,
the
Macintosh
was
the
most
revolutionary computer made up to
hat point.

NeXT

Jobs project in the late 1980s to mid 90s was NextStep.

A new computer company based on an Object oriented Software Platform,

NeXT failed first as a hardware company, then as a software company

Apple similarly did very poorly in the early and mid 90s, brought on by
poor leadership and stagnating computer design.

In 1996, Apple bought NeXT, and with it came Steve job.

In 2000, Jobs became the full CEO of Apple, after the success of the iMac,
the first computer mainly marketed for its looks.

Return to Profitability
and Innovation

Jobs continues to innovate the

computer industry, spearheading
projects like the iPod, iTunes and its
Music Store and high end Computer.

Under Jobs watch, Apple has

entered a new phase of growth and
profitability,
fueled
by
his
imagination and quest for perfection

Products of Apple Computers Inc.

End of an Era

Steve Jobs died on October 5, 2011 after a

long battle with Pancreatic Cancer in New
York.

Steve Jobs
Leadership

Components of Jobs Leadership

Focus

Passion

Risk Taker

Innovation

Involvement

Effective Communication

Jobs Leadership

While Apple had six CEOs through the period of 1977-1985, it has become
evident that it lacked both marketing and technological zeal and the CEO
which the company needed had to combine the knowledge and vision of
the future technology and marketing.

Thus, one of the peculiarities of Jobs leadership style is that he sees the
core company's activity through the marketing prism.

Jobs was able to reconstruct the company and return it to the normal
performance through the development of new products and making them
popular among consumers.

The leadership style of Steve Jobs

Transformational Leadership

Like a Transformational Leader, he focuses on Transforming others to help each

other to be encouraging and harmonious, and to look out for the organizations a
whole.

His leadership creates valuable and positive change in the followers

In his leadership he enhances the motivation performance of his followers group,

some people also categorize him as a Charismatic Leader.

Innovation distinguishes between the leader and the follower- Deutschman, 2001

This quotation is the key to the leadership style of Steve Jobs; he has made
innovations accessible to the customers so that they keep opening their wallets.
(ICFAI, 2006).

Steve Jobs:
An Unconventional Leader

Steve Jobs was an Unconventional Leader. His management style wasnt

the stuff of university Textbooks, he wasnt known for his consultative or
consensus building approach.

He was a High-maintenance Co-worker who demanded excellence from

his stuff and was known for his blunt delivery of criticism.

But it was his sheer genius combined with his ability to articulate his
vision and bring stuff, investor and customers along on the journey; plus
the lessons learned in a major career setback, that made it work. The
results indisputable.

Steve Jobs has brought Apple back from the verge of oblivion, racking up profits and restoring
Apples image with the innovative iMac and iBook. Apple stock has increased more than 8
times since Jobs returned. And he left behind a company in the best financial shape of its 35year history.

Charismatic Leadership

In the past, many felt that Steve Jobs charismatic Leadership caused
some internal problems. At Apple, he was seen as a leader whose
brilliance and idealistic vision of providing computers as a tool to change
the world, drew other talented people to him. By the same token, his
management style tended towards throwing tantrums and to berating
and humiliating employees who disagreed with his ideas.

Also his habit of making decisions and then suddenly changing his mind
has been given as a part of the reason he is difficult to work for.

Visionary Leadership

Visionary is how he is most often described in relation to apple, the

company he founded wit high school buddy Steve Wozniak in 1976, was
effectively fired from in 1985, and then returned to in 1997 with a
renewed sense of purpose.

According to LA Times, the market value of Apples shares has grown

from about $US5 Billion in 2000 to $US351 Billion today making it one of
the biggest publically listed companies in the US.

Leadership Lessons

Persistence is the Key

Steve Jobs was a very persistent person and it was most exemplified
through his exit from Apple. He would not give up, but went on to start
NeXT Computers which would eventually be acquired by Apple
Computers Inc.

If Jobs was like most people, he would have given up and spent the
rest of his life being bitter about his loss.

Innovation brings Leadership

Jobs saw the power of innovation in building his company. Till today,
we can see the innovating power of Apple Computers Inc. as it
continues to take market leadership in the industry.

If you want to maintain your leadership, you have to be the one whos
constantly up with ideas, new initiatives, all in the spirit of moving
your organizational mission forward. In whatever industry you are in,
your constant innovation in alignment with your mission will keep you
ahead of the pack.

Conclusion

Jobs is an influential man who learned from his failures and gained maturity from them.

True role model.

Steve Jobs, an un conventional Leader, Visionary, Entrepreneur, and a manager who lead
Apple to be the most valuable company in the world

What Steve Jobs leaves behind is his legacy, Untouched and Unchallenged.

A true mentor and one of the greatest leaders, managers and an idol for those who
wants to be like him.

Last of all, Jobs charisma, self confidence and passion for work, over shadow all his
negative characteristics thus making him one of the most successful Leader and CEOs of
the decade.

THANK YOU