Professional Documents
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in 2012
Nikhil Sharma-B053
Romill Sheth- B054
Parth Singh-B055
Somya Singh B056
Rahul V B059
Sunny Vaswani- B060
Bhanu Kumar- B061
Sai Krishna- B062
Prabhijit B063
Shiva Karthik- B064
Anish Varghese- B065
Case Study
Submission by
Group 6
Agenda
Introduction
iPhone
iPad
PESTEL Analysis
SWOT Analysis
IFE Matrix
EFE Martrix
CPM
Introduction
Mission Statement
Apple is committed to
bringing the best personal
computing experience to
students, educators, creative
professionals and consumers
around the world through its
innovative hardware, software
and Internet offerings.
Company Profile
Founders : Steve
Jobs,Steve Wozniak,
andRonald Wayne.
Industry:
Computer Hardware
Computer Software
Consumer electronics
Digital distributions
History
iPod
iPhone
iPhone
Challenges Faced
Launched in 2008
Competitors
Launched in 2008
iPad
Political
Economic
Social
Political unrest in
China
Chances of
terrorist attack
Ban on Tim Cook
in Russia
Increased rate of
inflation and rise
of dollar value in
USA
Europes
economic
difficulties
Impact of global
recession &
Increasing labor
cost in China
.
An accessory of
high-status
lifestyle
Potential market
place in third
world country
Brand acquisition
in many countries
Technological
Legal
Environmental
Competitors
offering the
products with
similar
configuration
Offering financial
services by Apple
Pay
Breach of IP laws
Disposal of used or
non-working
electronic devices
Pollution concern in
China
Attempt to cut
greenhouse effect
increases cost in
China
Global warming
&
Increased electricity
costs
Assessing the
consumers minds
&
Preferences to
screen size
The growing
menace of cyber
crimes
Competitors
offering the
products with
similar
configuration
SWOT
Weight
Rati
ng
Weighted
Score
0.15
0.60
0.10
0.30
0.10
0.30
0.06
0.24
0.14
0.42
0.05
0.15
0.10
0.40
0.06
0.06
0.07
0.07
0.03
0.06
0.10
0.10
0.04
0.08
Total
1.00
Strengths
Weaknesses
2.78
Weight
Rating
Weighted
Score
Opportunities
Increase in worms and virus on PCs.
Downloadable music and MP3 players are highly marketable.
0.15
0.6
0.6
0.18
0.15
0.6
0.04
0.12
0.05
0.15
0.1
0.4
0.07
0.14
0.03
0.09
0.1
0.4
0.06
0.18
0.04
0.08
0.15
0.3
TOTAL
3.24
Competitive Profile
Matrix(CPM)
CPM
Apple
Microsoft
Rating
Dell
Score Rating
Samsung
Score Rating
Nokia
Score Rating
Score
Store Locations
0.10
0.40
0.30
0.20
0.20
0.30
Financial profit
0.12
0.48
0.48
0.24
0.24
0.24
Consumer loyalty
0.10
0.40
0.20
0.20
0.3()
0.30
Market penetration
0.11
0.33
0.44
0.22
0.44
0.33
Advertising
0.07
0.21
0.28
0.14
0.21
0.21
Product variety
0.09
0.18
0.27
0.27
0.36
0.36
Market Share
0.11
0.22
0.44
0.22
0.33
0.33
Product quality
0.08
0.32
0.24
0.32
0.24
0.16
Price competitiveness
0.10
0.10
0.30
0.30
0.30
0.40
e-commerce
0.06
0.24
0.24
0.12
0.12
0.06
Employee dedication
0.06
0.24
0.18
0.18
0.12
0.18
Totals
1.00
3.12
3.33
2.41
2.86
2.87
Bargaining
Power of
Apples
Customers
1.High
switching cost
(Weak force)
2. Small size of
individual
buyers (weak
force)
Bargaining
Power of
Apples
Suppliers
1.High number
of suppliers
(weak force)
2. Apple
accounts for a
large volume
(Weak Force)
Porters 5 Forces
Competitive
Rivalry
1. High
aggressivenes
s of firms
(strong force)
2. Low
switching cost
(strong force
Threat of
Substitutes
or
Substitution
1. High
availability of
substitutes
(moderate
force)
2. Substitutes
low
performance
(weak force)
Threat of New
Entrants
High capital
requirements
(weak force)
High cost of
brand
development
(weak force)
Future of Apple