APPLE- IPHONE

Made By- Jaspreet Singh

11509155

INTRODUCTION
Apple Inc. is an American multinational
technology company headquartered in Cupertino,
California, that designs, develops, and sells
consumer electronics, computer software, and online
services. Its hardware products include the iPhone
smartphone, theiPad tablet computer, the Mac
personal computer, the iPod portable media player, the
Apple Watch smartwatch, and the Apple TV
digital media player. Apple's consumer software includes
the OS X and iOS operating systems, the iTunes
media player, theSafari web browser, and the iLife and
iWork creativity and productivity suites. Its online services
include the iTunes Store, the iOS App Store and
Mac App Store, and iCloud.

COMPLETE PRODUCT LINE OF

THE COMANY

MOBILE PHONE
MAC BOOK
IPOD
TELEVISION
DISPLAYS
IPAD
WATCH

COMPANY VISION AND

MISSION
Apples vision statement and mission statement are bases of the companys
success as one of the most valuable companies in the world. Established in
1976 in Cupertino, California, the firm has become a symbol of innovation
and elegance in design. These characteristics are linked to Apples mission
statement and vision statement, which continue to motivate the companys
employees to support and contribute to innovation for competitive
advantage. Apple Inc. has changed its mission statement in recent times,
including changes to Steve Jobs original mission statement for the
company. Also, Tim Cook has introduced Apples new vision statement to
reflect the current position of the company. Thus, the firms mission
statement and vision statement evolve over time to address changing
organizational and market conditions.
Apple follows its vision statement and mission statement to maintain its
competitive strategy. The vision statement shows the direction of the
companys growth and product development. In relation, Apples mission
statement indicates the actions needed to ensure that the company
continues in its success path.

PRODUCT

MARKETTING STRATEGIES
Apples iPhone Marketing Strategy ExposedEvery ambitious
business owner hopes to succeed and become a leader in their
niche. The tough truth of the matter is that there is only room for
one brand in the number one spot. And when you hit that spot you
have to fight hard to keep it.
Most business owners recognise the value in investing in services
like SEO, PPC, Social media as well as offline promotional methods
like advertising on radio, TV, billboards etc. For many business it
becomes a race and the winner is the brand who invests the most
into these advertising mediums.
Although most of us think of marketing as a must have ingredient
for success, you may not have noticed how one of the worlds
biggest and most successful brands has succeeded in marketing
their products all the way to the top spot on little more than a shoe
string marketing budget.
While most businesses try to out-do their competitors with sheer
advertising brute-force, Apple have dared to be different and have
reaped the rewards by becoming the top dog globally in the mobile
phone niche.

TARGET CUSTOMER
1.TEENAGERS : Teenagers are considered one of Apple
Inc.'s target markets. Teenagers use iPods for many reasons.
Some of these reasons are to socialize with friends, listen to
music and go on Facebook, MSN, twitter etc. There are also
many gaming apps that appeal to them. IPods have become
quite a trend with teenagers.
2. COLLEGE AND UNIVERSITY STUDENTS : College
and university students are also targeted by Apple Inc. These
students use Apple Inc. products such as iPad's, MacBook's,
iPhone's etc to quickly record notes. These notes are kept
organized in their devices. Also these products are light which
makes carrying devices to and from school much easier.

3. BUSINESS PEOPLE :Business people are very intrigued

by Apple products. All Apple devices (iPhone's, iPad's,
MacBook's etc.) have a business quality that is very useful.
These devices are used to finish work efficiently and to
communicate with clients easily. In addition, sending
documentsis easy and organized.
4. YOUNG CHILDREN AND KIDS : Apple products are
also useful to young children and kids. The reason for this is
that devices such as iPods and iPads are easy to use due to
their touch screen quality which is good for children. Parents
can download learning game apps on Apple devices to teach
young children and kids.

5. ADULTS : Adults are also one of Apple Inc.'s target markets.

iPhone's are useful to adults for their everyday needs such as
phone calls, map directions, internet connection, documents
and cameras. Carrying these small devices makes adults lives
much easier forcommunicating daily.