FAST MOVING CONSUMER

GOODS

INDUSTRIAL PROFILE
FMCGS

are the products which are sold

quickly and at relatively low cost.
Examples: soft drinks, toiletries , over the
counter drugs, toys, processed foods etc.
It is a short shelfie life.
The term was coined by Neil.H.Borden in
The Concept Marketing Mix in 1965.

HISTORY
It

is responsible for 5% of total factory

employment in India.
Important contributor to the countrys GDP.
It captures market capitalization upto
60,000 cr rupees.
It is the fourth largest sector in economy.

PRODUCTS UNDER FMCGS

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Chocolates .
Cookies.
Beverages .
Soaps.
Toys.
Brushes and paste.
Etc.

LIST OF FMCGS
COMPANIES
ITC Ltd.
Pidilite industries.
Amul industries.
Godrej consumer products Ltd.
Dabur India ltd
Zydus wellness ltd.
Haldirams
Etc.

END