SINNEL SANDOVAL

LEADING CONSULTANT IN MARKETING AND NEW BUSINESS DEVELOPMENT FOR BOTH NATIONAL AND
INTERNATIONAL MARKETS

CONSULTING IN BUSINESS DEVELOPMENT

Management consulting includes a broad range of activities, and the many firms and their

members often define these practices quite differently. One way to categorize the activities
is in terms of the professionals area of expertise (such as competitive analysis, corporate
strategy, operations management, or human resources). But in practice, as many
differences exist within these categories as between them.
A management consultant should neither reject nor accept the clients initial description

too readily. Suppose the problem is presented as low morale and poor performance in the
hourly work force. The consultant who buys this definition on faith might spend a lot of
time studying symptoms without ever uncovering causes. On the other hand, a consultant
who too quickly rejects this way of describing the problem will end a potentially useful
consulting process before it begins.

LONG-TERM STRATEGIC PLANNING

Perhaps the most common reason for seeking assistance is to obtain information. Compiling it may involve attitude surveys, cost studies,
feasibility studies, market surveys, or analyses of the competitive structure of an industry or business. The company may want a consultants
special expertise or the more accurate, up-to-date information the firm can provide. Or the company may be unable to spare the time and
resources to develop the data internally.

 Sinnel Sandoval is a leading consultant in marketing and new business development

for both national and international markets. With over 20 years experience in
international product sales, and applying a strong expertise in data-driven, longterm strategic planning,
He has led corporate business development and new client systems for a variety of

clients internationally. In his last assignment he increased the firm's marketing

consulting revenues by 20%. He was involved in exploring joint venture
opportunities with companies such as KLE Corporation and The DDD Group. He
managed a diverse project portfolio, including market analysis studies, managed
care systems, product feasibility profiles, and customer satisfaction measurement.

ABOUT SINNEL SANDOVAL

In addition, he was an integral member of the Joint Venture/Acquisition and the

Licensing/Business Development teams, where he led the project valuation, due
diligence, deal parameter, and negotiation processes, resulting in future revenue
projections of over $100 million.

 Previous to this, he held various positions as Director of International Sales &

Marketing, Manager of Business Development, and Trade Sales Manager for trade
companies in Europe.
He holds a Master of Business Administration degree in Marketing & International

Business, with a Bachelor of Science degree in Communications. He is fluent in

several languages and is an active member of the Order of Omega Leadership
Society.

SINNEL SANDOVAL

An Leading consultant