+

+
Why Vietnam?
+ Dn s tr
+ ang giu ln
+ Openess tng
+ Tnh hnh kinh t, chnh tr n nh
+ Trong qu trnh cng nghip ho
+ Ngi Vit quen vi thc n nhanh
+ Phn bin: Mcdonnalds lm VN ko tt nh mong i
l do chin thut cha chun.

+
Why Hanoi?

CPI HN cao hn HCM v c xu hng tng

Tuy mc lng GDP trung bnh thp hn HCM n li c s

phn ho giu ngho mnh m. Chng minh bi:

th cao cp tng

Tiu dng sn phm cao cp tng

Nhp khu t, xe t tin tng

S hnh thnh cc chui ca hng ln v ng khch qua

kho st.

S lng khch du lch nhiu v tng

+
In Vietnam
Female

51%51%

Male

45%46%

18-29

41%

30-39

37%
35%
33%
30%
27%

All

21%
16%
14%15%
8%
6%
6%
6%
5%

8%

Youngsters account for

major sectors who like
fast food in Vietnam
( cng d gii thch do
vn ho, thi quen, ng
tr: d thch nghi)

+ Concern more about

food safety
Cc bi bo vit v an ton thc
phm v food safety crisis

+
http://www.slideshare.net/dimv
n/dim-052015-fastfood-report

+
X hi

Dn s tr

Tr ngi v th t u tin

+
Phn tch GDP per capita tng
v inflation

+
Openess

Agreement

+
Politic stability

http://www.theglobaleconomy.com/Vietnam/wb_political
_stability/

+
Politics -> integration

http://www.vietnam-immigration.org.vn/news/view/10important-changes-of-the-new-immigration-law-ofvietnam-from-january-1st-2015.html

+
Kinh t hi phc

http://en.vietnamplus.vn/vietnams-economy-forecastto-enter-new-recovery-cycle-in-2016/85632.vnp

+
Phn tch mnh yu franchise
VN

http://studymoose.com/analysis-mcdonalds-franchisein-viet-nam-essay

+
Market trend 2016-> changing
spending habit

http://blog.cimigo.com/vietnam-consumer-markettrends-2016/

+
Politics

http://www.trungtamwto.vn/chuyen-de/tpp

C TPP v EUFTA

http://www.vietnam-briefing.com/news/key-vietnamslaws-enterprises-investment-2015.html/

+
Social

Dn s tr
34%

http://kehoachviet.com/thap-dan-so-viet-nam-2016/
28%

28%

24%

23%

21%

20%
20% 20%
19%

19%

19%
15%

14% 13%
13% 14%
12%

15%

12%
10% 10%

9%

9%

8%8%8%
7%

6%6%6%

7%
5%

3%

Everyday / almost everyday

16%

Once a week

Female

Once a month

Male

18-29

30-39

I have never used those restaurants

All

+
61%
57%

Female

52%

Male

45%

18-29

37%

30-39
29%
28%28%
27%
26%

30%
28%

21%

30%

All

26%

20% 19% 19%

19%17%
19% 20%
17% 17%
17%
17%17%
15% 17%16%
12%
12%
11%
9% 10% 8%
8%
7% 8%
7%

8%
5%
3%
3% 4%

11% 1% 13%
8%

27%

0 - 29 mins
90 - 119 mins

30 - 59 mins
120 - 180 mins

39%

60 - 89 mins
181 mins and above

http://www.focus-economics.com/countries/vietnam

+
kte

Market size:
http://www.scotiabank.com/ca/en/0,,600,00.html

http://www.worldbank.org/en/country/vietnam/overview

+
Technological

http://chabrol.net/2015/06/09/internet-statistics-invietnam-2015/