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Web Analytics at

Quality Alloys Inc.


Supply Chain Modelling & Analytics Group-03
Akanksha Rajput (15PGP005)

Kewal Krishna Bhoi (15PGP025)

P. Ravi Kumar (15PGP099) Anuraag Sharma (15PGP147)

Descriptive
Statistics

Initial Period- May 25th to August 30th 2008


Pre-Promotion Period- August 31st to January 24th
Promotion Period- January 25th to 23rd May 2009
Post Promotion Period- 24th May to 29th August 2009

Unique Visits
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0

Descriptive
Statistics

Unique Visits

Revenue
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0

Revenue

Profit
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0

Profit

Lbs. Sold
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0

Lbs. Sold

Visits &
Financial
Summary
Measures
Initial Period

Visits Uniqu
e
Visits
Mean
Median
Std. Dev.
Minimu
m
Maximu
m

Revenue

355.03

$
9766,08,250.12
$
845.55,86,169.66
$
319.601,55,930.40

626

$
5942,74,567.61

1,632

$
1,5098,90,076.65

1,055
899

Profit

$
2,00,233.41
$
2,08,913.00
$
60,691.55
$
62,580.40
$
2,75,218.10

Lbs.
Sold
18736.73
17269.70
5427.39
8633.06
28052.92

Initial Period
Visits Uniqu Revenue
e
Visits
Mean

Period wise
Visit &
Financial
Summary
Measures

Median
Std. Dev.
Minimu
m
Maximu
m
Mean
Median
Std. Dev.
Minimu
m

1,055
899
355.03
626

$
9766,08,250.12
$
845.55,86,169.66
$
319.601,55,930.40

Profit

$
2,00,233.41
$
2,08,913.00
$
60,691.55

$
$
Pre594
Promotion
2,74,567.61Period
62,580.40

Visits Uniqu $Revenue


1,632 e 1,5098,90,076.65
Visits

Profit
$
2,75,218.10

80.87

$
516.815,34,313.52
$
510.005,34,541.68
$
70.941,50,502.82

$
1,59,932.03
$
1,52,476.40
$
42,682.68

383.00

$
366.003,15,647.11

$
1,00,388.40

562.95
558.00

Lbs.
Sold
18736.73
17269.70
5427.39
8633.06

Lbs.
28052.92
Sold
18440.77
17215.12
5965.63
8992.42

Promotion Period
Visits Uniqu Revenue
Profit
e
Visits

Period wise
Visit &
Financial
Summary
Measures

Lbs.
Sold

Mean

1814.35

1738.82

$4,56,399

$1,31,930

17112.92

Median

1663.00

1585.00

$4,13,937

$1,14,328

17299.12

743.03 161741.098947776.84707

6519.07

930.00

7814.05

Std. Dev.
Minimu
m
Maximu
m

758.10
1000.00

$2,68,160

$81,841

Post Promotion Period


3726.00
3617.00 Revenue
$8,97,164 Profit
$2,66,477 Lbs.
31496.26
Visits Uniqu

e
Visits
Mean
Median
Std. Dev.
Minimu
m

Sold

70.89

$
800.793,71,728.02
$
800.003,48,397.09
$
72.361,45,728.33

$
1,11,045.82
$
1,04,530.45
$
49,065.27

772.00

$
709.001,33,966.90

$
32,825.30

856.57
847.50

14577.79
13646.89
5941.56
3825.75

2000.00
1800.00
1600.00
1400.00
1200.00

Initial period

1000.00

Pre Promotion Period


Promotion Period

800.00

Post Promotion Period

600.00
400.00

Period wise
Mean
Charts

200.00
0.00

Visits

Unique Visits

$700,000.00
$600,000.00
$500,000.00
Initial Period

$400,000.00

Pre Promotion Period


Promotion Period

$300,000.00

Post Promotion Period


$200,000.00
$100,000.00
$-

Revenue

Profit

20000.00
18000.00
16000.00
14000.00
12000.00

Initial period

10000.00

Pre Promotion Period


Promotion Period

8000.00

Period wise
Mean
Charts

Post Promotion Period

6000.00
4000.00
2000.00
0.00

Lbs. Sold

Visit
s

Uniqu Revenue
e
Visits

Profit

Lbs.
Sold

$
6,08,250.12
$
5,34,313.52

$
1055.21 975.93
2,00,233.41 18736.73
$
Pre-Promo
562.95 516.81
1,59,932.03 18440.77
$
Promo
1814.35 1738.82 $ 4,56,399.85 1,31,930.90 17112.92

Initial

PostPromo

856.57

800.79

$
3,71,728.02

$
1,11,045.82

14577.79

Financial parameters i.e. Revenue, Profit & Lbs Sales


show declining trend over the given period

Descriptive
Analysis
Findings

No. of Visits and Unique visits surged during


promotion period suggest that Promotional efforts are
increasing awareness
Inferences
Promotional Efforts are not targeting right set of
customers
Conversion rate per visit or unique visits are very less
Information on website is not useful or sufficient for
visitors
Website can be unattractive , hence unable to ensure
repeated visits.

Revenue Vs Pounds Sold


1000000

900000

800000

700000

Revenue Vs
Pounds Sold

600000

500000

400000

300000

200000

100000

5000

10000

15000

20000

25000

30000

35000

Revenue Vs Website Visits


1000000

900000

800000

700000

Revenue Vs
Visits

600000
500000

400000

300000

200000

100000

500

1000

1500

2000

2500

3000

3500

4000

Scatter Plot
Analysis

There is no relationship between visits and revenue.

Visits Uniqu
e
Visits
440719. 134127.6
32
0
392832. 112687.1
Median
55
1
Std. Dev. 259545.
13 80281.60

Mean

Revenue

Profit

Lbs.
Sold

15134.89

970.92

970.92

15845.36

821.25

821.25

8690.10

799.94

799.94

Minimu
m

133966.
90 32825.30

3825.75

70.89

70.89

Maximu
m

951216. 275218.1
16
0

31968.98

3726.00

3726.00