Hundu Company

Founder: Hunty Blue

Problem in India

India

Industry and vehicle emissions

poor ventilation

LED light

burning coal

EFFECT

half a million people died every year

People in extreme poverty are most affected

Hundu Air purifier

LOGO

Why

do we choose air purifier?

Air
purifier
market

Hundu Air purifier

better air
better move

Calcium
Hydroxide

Calcium Hydroxide

Dust filter
Scent
creator

Ultraviolet
light

Biodegradable
plastic

Color: Wood
brown

Stainless
steel

Stainless steel

Target Market

City: Southern
part of India
Areas: urban
and rural area

Target wage: 20,000

INR (10,000 THB)

Businessman, salary man,

family, unhealthy people,
people that suffer from allergic

Class: middle
class to upper
class
Ages: 25-54
years old

Operation
structure

Hundu
production in
Coimbatore

Main office in
Mumbai contact
for the place to
sell the product

Online
business
marketing

Recieve the
order from
online store

Store our
product in the
warehouse

Export to
different part of
India (southern
part) using truck

Shopping mall,
Convenience
store, grand
bazzar

Hospital
networking

product at a
discount rate

Shipping
product to
customer

Customer
recieve our
product

How
do we sell the product
in the market?

Hospital networking
benefit for hospital

benefit for us

Aromatic smell

Increase number of demand

Promote the campaign of healthy air

Increase brand recognition

Clean air

Increase number of sales

promotion and discount for the

customer

Local store and online store

30%
70%

Local store
Online store

Communication channels

Radio

Online

Promotion
1 year insurance
0 % finance for 10 months
get 2 free natural scent and free filter for the first time

purchase
Free delivery when purchase 2 of our products online
10% discount when purchase our product in hospital or
clinic

Campaign

clean air, clean India

Goal: generate public awareness about air pollution in India
Channel: Radio and social media
Method: use advertise to convince people

Government campaign

clean air is my birthright

(union environment minister Prakash Javadekar)

Short term goal

recognize our brand

do not recognize our
brand

30% brand recognition

Feedback
Positive feedback

30
More than 30 hospital use
our product

10,000
10,000 units sales (first year)

Long term goal

recognize our
brand

50% brand recognition

10%

Reduce 10% of the cars

70

More than 70 hospital use our product

Brand loyalty
Gain brand loyalty

10%

Reduce number of people who are suffer from allergies 10%

Government support
Charity
Gain government support

Charity success

Bank loan
Get loan from bank

Future plan
YEAR

10

PLAN

-Make brand
recognition
- promote our
product in
hospital
- 10,000 units
sold

-double
our
revenue
-came up
with a new
product

-10% of the
country join
our charity
- reduce
the number
of car on
the road

-improve
our quality
-provide
new
function for
our product

-30% of people
in rural area
receive the
knowledge
about air
pollution and
be able to
adapt this idea
in their daily life

-India
become
more clean
which will
increase the
number of
tourist in the
country and

Financial structure
Factory - contact local factory in India to produce our product
Capital for each product - 450THB
Selling price - 3,000 THB
Unit sales per month - 29 cities in South India
50 units per cities oer month
total 1,450 units per month
17,400 units per year

Total revenue - 52,200,000 THB

Expense:
(factory, machine, labor, warehouse, transportation, raw material,
advertisement) per year - 11,882,000THB
40% corporation tax - 16,127,200 THB
Profit - 24,190,800 THB

Share 30% to investors - 7,257,240 THB

Total profit - 16,933,506 THB

Strength
Several properties : kill bacteria
by using UV, decreasing carbon
dioxide by calcium hydroxide
small and portable
natural odors
Using biodegradable plastic as a
material of air purifiers body

Opportunities
The majority of Indian struggle
with air pollution due to the
environment in the city.
we can gain governments
support through ministry of health
due to healthcare promoting
Market growth :positive
development of trends toward
health in the market

Weakness
The brand is still new to the
market
The product is not 100 percent
effective
not familiar with India market
Limited budget

Threat
There is some companies that
already play a significant role in
air purifier market
Some people in India view air
pollution as a minority problem
due to their unawareness of
health
Lack of education
Increasing number of vehicle use

VISION

30% brand recognition

Higher number of tourist

Lower number of
unemplyment

References
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