FEASIBILITY STUDY

Executive Summary &

Chapters Summary

2015

THE EXECUTIVE SUMMARY

The executive summary is the summary of all

key sections of the business feasibility study
and should work as a separate, stand alone
document
Key points to remember:
- write this document after all the content
sections are completed
- although it is written last, it is presented first
Executive Summary should not be more than
two (2) pages.

THE EXECUTIVE SUMMARY

Highlights
1. Project Background
- name of proposed project
- type of business organization
- location of project
- proponents
2. Management and Organization Feasibility Summary
3. Marketing Feasibility Summary
4. Production or Technical Feasibility Summary
5. Financing and Financial Feasibility Summary
6. Socio-Economic Feasibility Summary
Conclusions to Feasibility
State here, the chances of implementing your project; the advantages of
implementing your project; and your final analysis and conclusion of the feasibility
of your project.

PROJECT BACKGROUND
This chapter should give details of the
following:
1. Project Proponents
- for a partnership, indicate whether the
proponent is a limited or a general partner.
2. Proposed Name of the Business
- here, you could state the reasons for
your choice of name.
3. Location of Head Office and Factory

MANAGEMENT AND
ORGANIZATION FEASIBILITY
This

chapter will guide you

into determining the various
persons who will manage
your project. It also includes
your proposed management
strategies and your projects
administrative flow diagram.

MARKET AND MARKETING

FEASIBILITY
This chapter will pinpoint your projects
general to specific market. It will present
your market and an analysis of the past,
present, and future demand and supply
situations of your product/s.
Here, discuss the companys marketing
strategies - Ps of marketing

PRODUCTION OR TECHNICAL
FEASIBILITY
After concluding the management and marketing
feasibility of your study, you could now consider
the manufacturing aspects of your study.
You will present the details of your proposed
projects products and services; how they will be
produced (for manufacturing) or raised (for
agribusiness) projects using your own choice of
locations, buildings and facilities, project capacity,
and lay-outing proposals; what will be your specific
machineries and equipment, raw materials and
manpower requirements; and your projects
utilities, waste disposal management.

FINANCING AND FINANCIAL

FEASIBILITY

In this chapter, your will present how much

capitalization will be needed to finance your
project, and who will be the financiers of your
project. You will also determine what would be the
most adoptable financing scheme for your project.
After you have pinpointed your total project cost
and sources of financing, it is time to determine the
financial soundness of your projects proposal. You
will start with your major financial assumptions,
which you will need in computing your projected
financial statements. From these statements, you
can then come up with your financial analysis.

END OF CHAPTER
QUESTIONS?