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Distinguish Between Ford Figo

and Maruti Suzuki Swift and.

The 1200 cc passenger car segment

There are many car companies which provide the 1200 cc


car variants in to the market. Maruti Suzuki dominates in this
segment; while Ford, Hyundai and many other car
companies provide their 1200 cc car variants in the market1.
Maruti Suzuki: Eeco, Ritz, Swift, Swift Dzire.

To understand consumer purchasing behaviour and


perspective towards Global brands vs. local brands:

Maruti Suzuki Swift to that of Ford Ford( German


Manufacturer).Both of the cars are 1200 cc/compact cars having
the same price range and both cars belong to the Hatch back
class of cars.
We are preferring Maruti Suzuki to other Indian brands like Tata
motors and Mahindra because of the price difference of the cars
like Tata vista and Mahindra Verito than that of Ford Figo and all
cars dont belongs to the same category. Vista and Verito belongs
to the Sedan class while figo belongs to the Hatch back class.
Henceforth, we narrowed down our research to Maruti Swift and
Ford Figo.

Understanding of the problem and linkages of variables

When the consumer is taking a purchasing decision whether to go for Indian


manufacturers or to go for German manufacturer various factors influences
his/her mind like reliability, fuel economy, price, safety features,
warranty and service facility. But, any addition in these features many
create a significant utility.
The variables considered for conducting the proposed study are Styling and
appearance, Price and discounting policy, Passenger comfort, Driving
pleasure and ride quality, Reliability, Manufacturer s Reputation, Engine
Performance and its stability at higher speed, Fuel Efficiency, Boot space,
Vehicle durability, Presence of safety features, Warranty period, Resale
value, Additional features, Previous experience, Opinion of opinion leaders,
Opinion of family members, Availability of spare parts and economy of
maintenance of car, Impact of advertising and Environmental friendliness

Hatchbacks might not be the pick of the season this year in


the Indian automotive Industry but that hasn't dithered car
manufacturers like Ford from coming out with cars like the
new Figo. The Figo hatchback is part of the company's plan
to launch 4 products this year in India. Ford has already
launched the Figo Aspire sub-4 metre sedan and the
hatchback is its second launch this year.
The Figo re-enters a segment which it's very familiar with but
the competition has soared ever since it first entered the
market in 2010. So how does the all-new Figo fare against
the e Maruti Suzuki Swift

Specification
Well, for starters it's longer than both the cars as its length
stands at 3886mm. It is as wide as the Swift but sits lower.
However, it is the room inside that makes a lot of difference.
The wheelbase of the Figo is more than the Swift.
There are a lot of things that it borrows from its sub 4-metre
cousin, and hence the ground clearance too is better than the
any of its competitors. On the engine front, the Figo is
available with a 1.2-litre petrol which churns out 86bhp, a 1.5litre petrol which puts out 110bhp, the highest among the three
and the diesel 1.5-litre too is the most powerful of the lot.
Cont..

The Swift is the next powerful of the lot as it comes with a


1.2-litre petrol and a 1.3-litre diesel which churn out 83 and
74 bhp respectively. The Ford Figo, however, finds itself at
the bottom of the pit but it has a smaller engine than both the
other cars and Hyundai has tuned it for better efficiency.
The Figo's two petrol engines achieve fuel efficiency figures
of close to 18km/l while the diesel one is good for 25.8km/l
and this means that it overtakes even the Swift in this area,
though just by a whisker.

Benefit
The other big distinction is that the Figo gets a six-speed
dual-clutch automatic as opposed to the Maruti Suzuki Swift
is only available in the 5-speed manual guise. However, we
might see an AMT version of the Swift soon but we'll know
about that shortly.

Interior
Both the cars are centrally located instrumentation display
includes a tachometer, speedometer and digital odometer, as
well as a clearly visible digital clock.
The climate control system has an easily-operable large
circular dial.
The material and textures used for the dashboard and car
interior are of good quality.

Marketing Strategy
Marutis strategy to launch the new model, even as sales of
the older swift were steady, is because competition in the
segment is now hotter than ever before. While, ford promises
to improve on the outgoing model by offering more value
through higher features, ,increased mileage, a new design,
more space and an all round improvement in quality.

Maruti Suzuki Swift vs Ford Figo


Cheaper
Better Look
Rear Fog Lamps
Power Telescopic Roof Antenna
Collapsible Steering

Ford has better German engine than Swift


Figo got the maximum speed of 167 kmph and Swift is
having 153 kmph
Fuel Tank Capacity 43 Liters
Figo have Rain-sensing Front wipers
Climate control

No. 1 in Customer Satisfaction


Wider choice in every segment
Largest dealership network in india for swift and for ford it is
largest in all over world
Swift has highest resale value compare to FIgo

Technology
Alternative Fuels
Hydrogen fuel cells
Electric power
Solar power

Promotional Strategies
Tie up with banks for easy procurement of loans
Competitive market price
Service network
Complementary services and goodies
Diesel variants
Faster delivery to customers

When it comes to pricing the Figo is the cheapest of the lot


and that's where it could make a lot of heads turn. But the
biggest task it faces is the reach it has in the Indian market.
Maruti Suzuki's dominance and even the popularity of the
Swift work in its favour and though Hyundai has been able to
capture a fair share of attention, it will be a little difficult for
Ford to march through the gates with a product which is truly
a capable adversary.

Ford gives instant insurance facilities to customers in


compare to swift .

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