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Specification
Well, for starters it's longer than both the cars as its length
stands at 3886mm. It is as wide as the Swift but sits lower.
However, it is the room inside that makes a lot of difference.
The wheelbase of the Figo is more than the Swift.
There are a lot of things that it borrows from its sub 4-metre
cousin, and hence the ground clearance too is better than the
any of its competitors. On the engine front, the Figo is
available with a 1.2-litre petrol which churns out 86bhp, a 1.5litre petrol which puts out 110bhp, the highest among the three
and the diesel 1.5-litre too is the most powerful of the lot.
Cont..
Benefit
The other big distinction is that the Figo gets a six-speed
dual-clutch automatic as opposed to the Maruti Suzuki Swift
is only available in the 5-speed manual guise. However, we
might see an AMT version of the Swift soon but we'll know
about that shortly.
Interior
Both the cars are centrally located instrumentation display
includes a tachometer, speedometer and digital odometer, as
well as a clearly visible digital clock.
The climate control system has an easily-operable large
circular dial.
The material and textures used for the dashboard and car
interior are of good quality.
Marketing Strategy
Marutis strategy to launch the new model, even as sales of
the older swift were steady, is because competition in the
segment is now hotter than ever before. While, ford promises
to improve on the outgoing model by offering more value
through higher features, ,increased mileage, a new design,
more space and an all round improvement in quality.
Technology
Alternative Fuels
Hydrogen fuel cells
Electric power
Solar power
Promotional Strategies
Tie up with banks for easy procurement of loans
Competitive market price
Service network
Complementary services and goodies
Diesel variants
Faster delivery to customers
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