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One97 Communications Company

Indias Most Trusted Mobile


Recharge Destination

About Paytm
Paytm is an e-commerce platform
Owned by One97 communications
Started by offering mobile recharge
and utility bill payments, now offers a
full marketplace to consumers on its
mobile app.
They have 122 mn registered users
and 75 Million orders per month.

One97- The Parent


Company

Founded
Headquarters
Founder
Investors
Services

2010
Noida, Uttar Pradesh
Vijay Shekhar Sharma
ANT Financial
Group, Personal
Investment by

Ratan Tata

Product Line
Mobile and its
related
accessories

Cars and
bikes
accessories

Automobile
accessories

Electronics

Sports
accessories

Baby kids
and children
toys

Mens and
womens
fashion
apparels

Home and
kitchen
equipment

Services Offered
Mobile
Recharge

DTH
Recharge

Data
Card
Recharge

Electricit
y bill
Recharge

Landline
bills
payments

Gas bill
Payments

Financial
Services

Metro
Card
Recharge

Water Bill
Payment

Broadban
d bill
payment

Additional Services
Movie Ticket Booking
Hotel Booking
Flight Ticket Booking
Bus and Train Ticket
Booking
Providing Gift Cards
Booking of Cars and
Bikes with exclusive
offers

Best service by Paytm

Paytm Business Model


Web-Portal

Mobile
Wallets

Payment
Integratio
n

Listing Fee
and
Convenienc
e Fee

OTA
Bookings

Business Model for Online


Marketplace

List sellers
for selling
their
products

Get shoppers
browsing
through
product
categories

Customer
buys the
desired
product

Seller has to
ship the
product to
the customer

Seller gets
the agreed
price for the
product less
the
commission
charged by
Paytm

X% commission on the total sale value given to


the seller for a particular product

How Does Paytm Earn?

Paytm Revenue
Model
ADVERTISING REVENUE MODEL

SUBSCRIPTION REVENUE MODEL


ADVANCE PAYMENT MODEL
COMMISSION REVENUE MODEL
TRANSACTION REVENUE MODEL

New Marketing Campaign Ad


#PaytmKaro

Facebook Followers
No. of followers

Paytm

payumoney

mobikwik

44800

896

15
DA
YS

3104
44800

80
36896

80

Collaborators of Paytm

External Cascading Style Sheets define style


rules in a separate CSS file.
UTF-8: UTF-8 (8-bit Unicode Transformation
Format) is a variable-length character encoding
for Unicode, which is backwards compatible with
ASCII.
HTML

EXTERNAL CSS
CHARACTER
ENCODING
MARKUP LANGUAGE
SERVER SIDE
PROGRAMMING
LANGUAGE

JAVASCRIPT

CLIENT SIDE
PROGRAMMING
LANGUAGE

JAVASCRIPT

Web Technologies of Paytm

CONTD
EMBEDDED CSS

Embedded Cascading Style Sheets define a set of style rules in a <style>


element within a web page.
INLINE CSS

Inline Cascading Style Sheets define style rules directly within an (X)HTML
element using the style attribute.
SESSION COOKIES

Session cookies are temporary cookies, which are deleted when the user closes
the browser.
HTTPONLY COOKIES

Http Only cookies are used only in the HTTP protocol and not in client side
scripts, which may increase security.
NON-HTTPONLY COOKIES

Non-Http Only cookies are used in the HTTP protocol and also in client side
scripts, which may be a security threat.

WEB SERVER
SSL CERTIFICATE HTTP STIRCT SECURE
AUTHORITY
TRANSPORT COOKIES
TOP LEVEL NGINX - Nginx
Secure cookies
GeoTrust is a SSL SECURTIY
DOMAIN
(pronounced as
HTTP Strict
"engine X") is a
certificate
are used only
.COM via an encrypted
authority owned by Transport
Commercial lightweight open
Security
connections,
source web server.
Symantec. This
entities
(HSTS)
which may
NODE.JS - Node.js is includes SSL
certificates issues
defines a
increase
a server-side
by the certification mechanism
security.
JavaScript
branch of Equifax, enabling web
environment for
sites to
which was
writing network
declare
programs such as web acquired by
GeoTrust.
themselves
servers.

CONTD

Product Sourcing
Ecommerce platform Paytm has its association with Alibaba
group to enable Indian sellers to source products from
China and other countries going ahead at cheaper rates as
well as help them with logistics and payments.
The company has identified about 25-30 Indian merchants
with a credible track record to incubate under categories
including home and kitchen, micro innovation including
USB cookers, etc, fashion and mobile accessories and
western fashion to begin the pilot.
Paytm clarified that the company's focus remains on
scaling its B2C commerce business and this move is more
in-line to help sellers source effectively and get better
margins.
Sellers who source using Paytm ties are allowed to sell on
other marketplaces as well including Flipkart, Snapdeal,
Amazon, ShopClues.

Good at Paytm

Easy accessible
Quick payment at paytm
Mobile friendly
Cashbacks
Discount on products
RBI approved digital
wallets
Safe and secured payment
45+ Banks for net banking
Rs 1 lakh + money transfer

Bad at Paytm

Doesnt provide option


to write reviews about
products.
Doesnt provide
personalised support.
Poor customer support

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