Designing your Case

Presentation
Approaching Case Challenges

Disclaimer
This is not in any way meant to be an ideal presentation.
It contains certain pointer on using PowerPoint more effectively
Please treat this as a kick-starter document with basic tools for
exploration
Some of the graphics made in this presentation can be directly
used in making presentations
And yes, dear consulting guys, there are some excellent decks
attached towards the end

Approaching Case
Competitions
Just some observers comments

Typical Case Challenges

Market Entry and Sizing
Profit and Loss
Mergers and acquisitions
Pricing
Operational Efficiency
Supply Chain Optimization
Procurement strategy
Cost Optimization

Framework Recap
Framework
Framework
Framework
Framework

for market entry ???

for analyzing costs ???
to improve profitability ???
to analyze general cases ???

Handy Tools
Euromonitor is godly
But not enough

Financial data CapitalLine

Government Reports
Consultancy Websites
Annual Reports

Rules of thumb
Carefully understand the problem
Examples: Marico Brand Challenge

Decide methodical approach

Few Examples

Primary or Secondary Research???

Insights --- no one loves data points

Representation

Sins that we commonly

commit
Just some observers comments

Sin#1
No Contrast

Try to keep
background white
and text dark
If using colors use
proper contrasting
fonts
TEST IT ON
PROJECTOR
WHERE YOU WILL
BE PRESENTING
(SOM experience)

Sin#2
Put some
effort

Nothing wrong with

simplicity but.
This looks like lazy
work
Slides reflect your
work
THEY WILL THINK
YOU MADE IT
LAST NIGHT
(JUDGEMENTAL
HR)
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Sin#3
No
Consistency

Please use a uniform

theme
Even if it is team
work
EVEN IF YOU
MADE YOUR
SLIDES AND
SOMEONE ELSE
HAS COLLATED
(Team
presentation @
SOM)
11

Sin#4
No
Consistency
(On Slide)

Please use a uniform

font size and style
Emphasize only very
important things
using bold or italics
THIS PART IS
IMPORTANT, THUS
IT CAN BE BOLD
AND CAPITALIZED
(in my defense)
12

Sin#5
In pursuit of
showing effort

Do not just clutter

slide with
paragraphs
They make people
sleep and loose
interest
Be descriptive in
speech and be
concise on slides
(#selfQuote)

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Creating your own themes

It is easier than one might think

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Why create when we have default?

Managers get bored of regular themes
Customization
Design themes in color schemes suited for your company
Design themes that help you represent data better

Differentiation
Showcases your creativity
Showcases your additional commitment

It is addictive once you get a hang of it

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This will be a picture story

16

Slide Master View

This is the
title slide

You can use shapes

to design how your
title slide looks
This only stores
design
information. Any
text you write
here is
meaningless
17

Use Shapes -1
You can also
use pictures

Instead of shape you

can use background
pictures
Company logo if
placed here
cannot be
changed later. If
you are making
company specific
presentation,
make sure you
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insert the logo

Use Shapes -2

19

Use Fonts
Use legible
fonts

Font styles and sizes

will be used as
default when you
use this theme
You can make
changes later if you
want

20

Content Slide
This is the
Content slide

This will be layout

for your
presentation
Changes made to
this slide will be
reflected in all the
slides and layout
types.

21

Footer and Slide number

Simple
Example of
footer using
shapes.

You can even insert

company logo in
footer
Name of copyright
information
should be added
later, master view
only stores design
details not the22

Title positioning and font

information

23

Body positioning and font

information

24

Saving theme for future use -1

25

Saving theme for future use -2

26

Using theme later -1

27

Using theme later -2

28

Using theme later -3

29

Using theme later -4

30

Creating Simple Graphics

Crucial for effective data representation

31

Using Shapes effectively

60
%
20%

32

Directly from Excel

140
120
100
80
60
40
20
0

Excel creates superior graphics

You can directly copy paste charts and graphics

from excel to PPT (No screen shots)
You can also check compatibility with
different tools like tableau and Piktocharts

33

Category 1

Beyond Bullets
Sub Category

Sub Category

Sub Category

Sub Category

Sub Category

Sub Category

Sub Category

Sub Category

Sub Category

This is a very important sentence in

my presentation and it needs all the
attention it can get

Be creative
51%

30%

11%

8%

Fast Food

Indian Food

Italian Food

Other Food

Use different ways to

represent data
Think beyond regular
bulleted slides
Using simple shape
formatting, excellent data
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holders can be created

Use Icons
Icons are very
effective

Google search can help you

get best icons very easily
Using icons improves your
presentation aesthetics
It helps in better retention of
your presentation by the
audience

35

Some top fonts

Some good fonts

Helvetica
Garamond
Futura
Gill Sans
Rockwell

Get free fonts and

install them

http://www.dafont.com/
http://www.1001fonts.com/
They are free and easy to
install
36

Examples from industry

Lets see how best in the business make their presentations

37

Examples from industry

Simple yet effective layouts (typical consulting deck a-la McKinsey) :
http://media.ussa.org/Public/Communications/2013/McKinseyStudy.pdf
http://about.usps.com/future-postal-service/mckinsey-usps-future-bus-model2.pdf

Keep it clean (BCG way of things):

http://www.slideshare.net/TheBostonConsultingGroup?utm_campaign=profiletrac
king&utm_medium=sssite&utm_source=ssslideview

Bright colors & good graphics (EY way):

http://cdn.ey.com/parthenon/pdf/perspectives/New-Frontiers-in-Precision-Medicine_
Key-Themes.pdf

Design and Deliver (Bain & Co.)

http://www.bain.com/bainweb/media/breeze/five-pillars-of-sustainable-growth/playe
r.html
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Some renowned views

Guy Kawasaki
http://steveshuconsulting.com/2007/02/what_a_sample_c/
http://guykawasaki.com/the_102030_rule/

If there is one thing that Forbes can do, its making lists
http://www.forbes.com/sites/markfidelman/2014/08/15/20-world-class-pres
entation-experts-share-their-top-tips/#65b029ed3484

This is little less known but good

http://www.customshow.com/creating-giving-great-presentations/

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Thank You.
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