SUBMITTED BYSUMIT ARORA

VARUN PANDHI
HARSH LODHI
AAYUSH AGARWAL
ACHAL TRIPATHI
ANKUR CHAUDHARY

THEME
RESTAURANT

Theme restaurants are restaurants in

which the concept of the restaurant
takes priority over everything else,
influencing the architecture, food,
music, and overall 'feel' of the
restaurant. The food usually takes a
backseat to the presentation of the
theme, and these restaurants attract
customers solely on the premise of the
theme itself.

ABOUT CHOKHI DHANI

Built in the year 1989, Chokhi dhani is a place where

every day is a celebration. Started by Mr. Gul and
Subhash Vaswani, Chokhi dhani, with the gradual
passage of time has evolved as a traditional Rajasthani
village and extended to hotel resorts, village fairs and
water & amusement parks. Stretching over more than
18 acres of land, Chokhi dhani represents the colorful
essence of Rajasthani culture. Be it the traditional
welcome with tikka and aarti or rajasthani hospitality
and food or its ethnic decoration, Choki dhani presents
the true picture of this royal land.

SPECIALITIES

Beside all the contemporary facilities like

Business meeting hall, Banquet Hall,
Recreational facilities, Health Club,
Swimming Pool, Spa, Steam and Sauna
baths, Jacuzzi, a Gym and Massage facility,
Beauty Parlor, Discotheque, Bar, Multicuisine
Restaurant etc, Chokhi dhani has some more
charms like Rajasthani Kalbeliya Dance or
Ghoomer or other folk dance and music to
captivate the attention of each and every
onlooker

BRAND OBJECTIVE

CATEGORY NEED

BRAND AWARENESS -

BRAND ATTITUDE -

BRAND PURCHASE INTENTION -

-Chokhi Dhani is not just a restaurant. It is

an experience connecting every Indian to their basic roots and
acquainting them to the rustic flavors of India.
Because Chokhi Dhani doesnot indulge in
aggressive marketing and mainly through word of mouth and tourist
catalogues, it is popular only amongst the tourists.

The restaurant culture is very much

prevalent in urban India. However, the concept of chokhi dhani is
not very similar to that of a restaurant alone
Chokhi Dhani is a mix
between a heritage village and a theme restaurant. Though the
concept of the same is not new, there is a need to introduce it to
the Indian population

BRAND PERSONALITY
(1) Ethnic
(2)Royal
(3)Dhani
Hospitable
(4)
Chokhi
is a cross between a heritage village and theme
restaurant.
Chokhi Dhani is a royal experience. Its a marked territory owned by the
Exquisite
customers
where each customer is the king and is attended to personally.
It is a grand festival that is celebrated each day of the year because you,
the customer, rule not only our land but also our hearts. And as a token of
gratitude our staff -the peasants welcome you to best of everything that
we have to offer. Our mascot are puppets- Kisaan and Yashoda (the
peasant and his nurturing wife).
Kisaan is a genuine and down to earth common peasant wholl entertain
you- the royalty, with utmost politeness and gratitude while his wife
Yashoda will pamper you the way you wish your mother did.

BRAND IDENTITY

MARKETING
COMMUNICATION

ADVERTISEMENTS
SALES PROMOTION
PUBLIC RELATIONS
PUBLICITY
EVENTS AND EXPERIENCES
INTERACTIVE MARKETING

STRATEGY AND IMPLEMENTATION OF THE

MARKETING COMMUNICATION

DESIGNING
COMMUNICATION

THE

SELECT THE COMMUNICATION

CHANNEL

INTERACTIVE&
MARKETING

WOM

EVALUATING THE RESULT ACHIEVED BY

MARKETING MIX COMMUNICATION

The impact of sales promotion which can

be monitored through the increase in the
sale and final revenue.
Analysis of how effective the
advertisements were in catching the
target market attention and draw interest.
This can be ascertained with the help of
regular recall and recognition tests.
Keep a check on creation of unexpected
touch points as one of the method of IMC
here is through word of mouth publicity.