ANTICUCHERIA EL SABOR

PERUANO
 swot analysis

quality food and excellent maintenance.

quality of service.
exquisite product.
presentation of our product
 WEAKNESSE
S
Be new to the market
Higher prices in relation to the
competition
Little parking
 OPPORTUNIT
IES

create a new channel of

communication.
realiar a loan to the bank.
growing trend by eating kebabs in
Peru.
 Logo design
Name of company
ANTICUCHERIA EL SABOR
PERUANO
Company activity: service

Current symbol :
 slogan
the rich Peruvian flavor

COMPETITORS:
Parrilladas ramiro
El cuatrero
Polleria rokys
Polleria norkis
Plaa chicken griill
 THREATS

competitors.
insecurity as theft.
increased cost of food.
increase in workers' wages
 The 4 ps
Product price

Anticuchos the portion of two more potato sticks

s / 16.00
the portion 3 potato sticks more s /
24.00

place promotion

In santa clara Cards

Radio
frills
 MARKETING PLAN
ANTICUCHERIA EL SABOR PERUANO

PRODUCT:
We offer a quality
product and
personalized service
for the general
public

COMPETITOR
OBJETIVES
EL VELERO
Search positioning
DON WALTER
the company in the
POLLERIA PI PIO minds of consumers
FRANCO CHIKEN through advertising
in different media
and personal service

STRATEGIES
Reduce costs in the
acquisition of inputs
It will allow a control in the CONTROL
production process seeking to
prevent and correct those
features of the product