APPLE

INC.
GROUP 6

Tanvir Mohammad Saddaf ID#10364015

Sabina Yeasmin Romana ID#10364067

Fatema Najia Chowdhury ID#10264030

Masuma Naorin ID#10264005

Tanzina Islam
ID#10264016

2
 PRESENTATION
OVERVIEW

What is Apple Inc.? Present hits

Vision Upcoming products
Founders
Some business thing
Industries
Strength & weaknesses
About Company
Competitors
Steve Jobs
Hardware & Software Where apple stands now
products Market analysis
Stores & Services How apple is different
Evaluation
Conclusion
Beginning
Rebirth of Apple
 WHAT IS APPLE
INC.?

Apple Inc. (previously Apple Computer, Inc.) is an

American multinational corporation that designs and markets
consumer electronics, computer software, and personal
computers.
 VISION

Man is the creator of change in this world.

As such he should be above systems

and
structures, and not subordinate to
them.
 FOUNDERS

Steve Jobs Steve Wojniak

 ABOUT COMPANY

April 1,1976 - Founded

January 3 ,1977 - Incorporated
Headquarters - Cupertino, California
CEO - Steve jobs
As of January of 2010, the company operates 317 retail
stores
9 of which are out of the country
As of 2011, it is the largest technological corporations in the
world
Also the biggest company of the world by capital 337 Billion
(FY2011)
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
 CEO: STEVE JOBS

Steve Job worked first for HP company where he met

Steve Wozniak.
After Jobs saw a computer Wozniak had designed, he
decided to turn
it into business on 1st April 1976.
After internal power struggle, he was eventually kicked
off by board of
directors.
Steve is in the Guinness Book of World Records as the
;Lowest Paid
Chief Executive Officer for Pixar.
 MAJOR
HARDWARE
PRODUCTS

Apple TV

iPad(Original,2)

iPhone(3G,3GS,4)

iPod(Classic,Nano,Shuffle,Touch)

Mac(iMac,MacBook,MacBook Air,MacBook Pro,

Mini,Pro)
 MAJOR
SOFTWARE
PRODUCTS

Mac OS X

iOS

iTunes

iWork

QuickTime

Safari

iLife
 STORES AND SERVICES

Apple Store(online) iBookstore

App Store iTunes Store

Certifications iWork.com

Game Center iCloud

iAd
 THE EVOLUTION OF
APPLE INC.

197 197 199 200

6 7 7 6
 THE BEGINNING

Apple has been created in

1976 by Steve Jobs, Steve
Wozniak and Ronald Wayne
inCupertino, California . They
all left ATARI Computers to
create their own company.
Apple's first headquarter was
the Jobs' parents garage
where Jobs and his friends
design their first computer kit
: the Apple I
 APPLE I (1976) APPLE II (1977)

APPLE III(1980) APPLE LISA(1983)

 MACINTOSH PLUS
MACINTOSH(1984)
(1986)

MACINTOSH POWERBOOKS 100

PORTABLE(1989) (1991)
 RETURN OF STEVE
JOBS
 REBIRTH OF
APPLE

1996: acquisition of NEXT Inc.

Jobs back to Apple as an advisor.

1997: Steve Jobs the CEO

1997: Steve Jobs announced that Apple would join

Microsoft to release

new versions of Microsoft Office for the Macintosh

1998: introduced the new iMac with Mac OS X.

Then came the iBook, Apple's new laptop.

 DESKTOP
EVOLUTION

The iMac
Released in 1998 Released in 2007
2 USB ports RAM: 4 GB
4 GB hard drive 320 GB hard drive
256 MB RAM
All in 0ne computer
LAPTOP EVOLUTION
MACBOOK AIR
 SHREDDING DOWN
COMPUTER

on January 9, 2007, Jobs announced that

Apple Computer, Inc. would from that point on be
known as Apple Inc.,
because computers were no longer the main focus of the
company,
which had shifted its emphasis to consumer electronic
devices
Announced iPhone and Apple TV
 iPod- THE BLOCKBUSTER

On October 23, 2001-theiPod

5GB hard drive that put "1,000
songs in
pocket
Initially ,iPod software only worked
withMac OS;
Apple'siTunes Store was
introduced,
offering onlinemusic downloadsfor
$0.99 a
song and integration with the iPod.
 ICLOUD

June of 2011, Apple

unveiled its new online
storage and syncing
service for music,
photos, files and
software --iCloud
 iPhone

An internet enabled Smartphone &

ipod
Multitasking
Facetime video calling
Powerful mailing
Business applications
IOS 4 mobile operating system
Safe & secure
Social networking
Bluetooth & Wi-Fi
 iPad

Tablet PC
Released on April 3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
Sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.
OS X LION
PRESENT HITS
IPHONE 4
IPAD 2
MACBOOK WHEEL !!!
 AND THE UPCOMINGS..

iPhone 5 (this September)

iOS5 (this September)
iPad3 (on testing)
iPhone-low cost version(on lab)
SOME
BUSINESS
THINGS
 CORE COMPETENCIES

Differentiation Strategy

Value Creation
 DIFFERENTIATION STRATEGY

Unique Features and characteristics

High Customer Service
Superior Quality
Prestige
Rapid Innovation
 VALUE CREATION PROCESS

Apple I,II,III
Mac

FF

Focus On Education

C
o eMac
n
v Music Strategy (iTunes)
e
r Lifestyle Strategy
Video Strategy (iMovie) Adding Value
g
e
n Internet Strategy (iTools) Digital Hub
c iMac
e
 strengths weaknesses
Branding High Price Proprietary
System
Innovation Niche Market
Differentiated Product
Ease of Use
Superior Quality
Customer Loyalty
Online Sales
 WORK CULTURE

Apple evokes a loyalty from its workers that information only

leaves its campus when Steve Jobs takes the stage to unveil
it.
Secrecy at Apple is not just the prevailing communication
strategy, but it is baked in to their corporate culture.
COMPETITORS
Where apple stands
now?????
Apple crowned most valuable company
as they take the top position by exceeding
the EXXON Mobil in terms of capital in
2011
 THE WORLDS MOST INNOVATIVE
COMPANIES

APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES
WORLDS MOST REPUTED IT
COMPANIES

Apple
Google
Microsoft
Lets have some
Market Analysis
 MARKET SHARE

OS-X Market 5.02%

i-tune Market
i-pod Market 69%
73.8%
Share:
i-phone Market 30%
Closest
Share:
Share:
Closest
Share:
Closest
Competitor
Closest 90.29%
Competitor
Competitor 8%7.2%
Market Windows
Competitor
Growth 40%
32%
Amazon
Market Share
Growth
Sandisk :
Share: 20%
Market
RIM Share
Growth
Blackberry
Market Growth :: 32%
Rate 30%
Rate:
Rate:
Share :
Rate:
MARKET PRICE
 HOW?

Because Apple thinks

Different from others
THINK DIFFERENT
THINK DIFFERENT
 CONCLUSION

For 35 years Apple has been a trend-

setter company able to foresee the
future of domestic computer and
consumer electronics. It will probably
continue during the next decades
because their strength is the
innovation . And they know, how to
think different.
Apple, go on innovating..
THANK YOU