Professional Documents
Culture Documents
ownership business
Product description
Expressions unique roasting style flavored coffee
Cold Coffee with chocolate ice-cream
Coffee with cinnamon stick
Hot coffee
Coffee with cream
Black coffee
Sugar free
Services
Quick responds
Music system
Wi-Fi
Payment by card or cash
Reasonable price
Open for all
Different lighting shade
Marketing plan
Convenience :
the area of coffee shop is convenient for valuable
customer because it is near to college & university
area.
Customer services :
servicing the customer with superior attention is
what the employee are trained to provide.
Competitive pricing :
the price of coffee is bit more than a traditional
competitor like coffee world.
Objectives
Increasing sales by 30% in a year
Retain customer satisfaction
To provide eco friendly environment.
To provide different types of innovative
products as per customers teats and
preferences.
SWOT Analysis
Strength :
Ensure quality of product
Focusing on customer teats and preferences
Pricing policy
Convenient area
Friendly environment
Weakness :
Existing competitors
Difficult to maintain
Opportunity :
Introduce online/ telephone order system
Developing new product and services in future
New machines of coffee maker are introduce in
market
Threats :
Government rules and regulation
Key to success
Convenience
Customer attention
Pricing policy
Marketing strategy
Vision :
to make well known coffee shop of the city
Mission :
to save the world from mediocre coffee.
Purpose :
to deliver an unbeatable coffee experience.
Punch line :
express your feeling beyond your dream
Target market :
Middle class, students, professionals, and
youngsters who like refreshment in their busy
schedule
Children who love sweet and cold coffee
Advertisement :
In local news paper
Store front display
Marketing mix
Pricing:
expression pricing scheme will be based on a competitive
pricing model with other similar product providers
Distribution:
Expression products will be dispended from our one and only
shop. we provide home delivery.
Promotion :
our shop is located in traffic area so it will significantly increase
visibilities.
Customer services :
we provide products base on customers taste and
preferences.
Operational plan
Served By