WELCOME TO

THE WORLD OF
APPLE
What is Apple?
Apple Inc. is an American corporation
that designs and manufactures
computer hardware, software and
other consumer electronics.
The company is best known for their
Macintosh personal computer line,
Mac OS X, extremely loyal user-base,
iTunes media application and the iPod
personal music player.
The company headquarters is in
Cupertino, California, CEO and co-
founder is Steve Jobs and the
company boasts retail locations
spanning 10 different countries.
Brief history of
Apple Inc.
Apple was established on April 1 ,
st

1976 by Steve Jobs, Steve

Wozniak and Ronald Wayne to sell
the Apple I personal computer kit.
Steve Jobs was said to own 45% of
the company, Steve Wozniak with
45% and Wayne with the
remaining 10%. This resulted in
Wayne selling his share of the
company back to Jobs and
Wozniak for a reported 800$.
Apple has developed a
unique reputation in
the consumer
electronics field.
Those who use Apple
electronics tend to be
enthusiastic about
and loyal to the
products while those
who have no
experience with
Perhaps the single most important PR decision
made by Apple to date was the production and
release of their1984" commercial. This
commercial was directed by Ridley Scott and
aired during the third quarter of Super Bowl
XVIII. The commercial was modeled after George
Orwells novel 1984 which depicted a dystopian
future where Big Brother" told people what to
think and as a result people, in general, had very
little freedom of choice. Some say Big Brother",
at the time, was meant to represent IBM while
the female heroine was Apple. Today many
would say that Big Brother" was Microsoft with
the heroine still being Apple, giving freedom of
choice back to the people. Regardless of your
interpretation of the commercial or your views
With the release of the iMac on August 15, 1998
Apple was able to put to rest some its past
failures. These failures included the first Apple
Portable, which was bulky and awkward and the
Newton, Apples first attempt to enter the PDA
market. In 2001, after several years of
development, Apple released Mac OS X, an
operating system that targeted both consumers
and professionals. Mac OS X was a complete
redesign from Mac OS 9 and was able to harness
the power of UNIX while offering a streamlined
user experience with a simplified GUI (Graphical
User Interface). The iMac line of personal
computers paired with Mac OS X returned Apple to
profitability and the release of the iPod portable
digital audio player later that year was the icing
 APPLE
Founde
rs
 Steve Jobs
Steve Jobs co-founded
Steve Jobs
Apple Computers with Steve
Wozniak. Under Jobs'
guidance, the company
pioneered a series of
revolutionary technologies,
including the iPhone and
revolutionizing the computer industry by
democratizing the technology and making
machines smaller, cheaper, intuitive and
accessible to everyday consumers. Wozniak
conceived of a series of user-friendly personal
computers, andwith Jobs in charge of
marketingApple initially marketed the
computers for $666.66 each. The Apple I
earned the corporation around $774,000.
Three years after the release of Apple's
second model, the Apple II, the company's
sales increased by 700 percent to $139
million. In 1980, Apple Computer became a
publicly traded company, with a market value
of $1.2 billion by the end of its very first day
of trading. Jobs looked to marketing expert
John Sculleyof Pepsi-Cola to take over the role
Steve Wozniak is an American
Steve
computer Wozniak
scientist best known as
one of the founders of Apple and
the inventor of the Apple II
computer. During his brief stint at
the University of California at
Berkeley, Steve Wozniak met Steve
Jobs, who was still in high school,
through a mutual friend. The two
later paired up to form Apple
Computer on April 1, 1976,
prompting Wozniak to quit his job
 Ronald Wayne
Ronald Wayne may not be a
name you recognize, but he
is Apples third co-founder
alongside Steve Jobs and
Steve Wozniak. Wayne met
the two futuretech titans
during his tenure at Atari in
the 1970s.
Impressed with his ability to
solve disagreements, Jobs
asked Wayne to become
involved in their new
company, Apple Computers,
in exchangefor a10 percent
stake. Wayne wrote the
original company partnership
agreement drew its first
logoandthe Apple 1 manual.

The first logo of Apple

Computer
 r od uc
p
ts
 Apple
Laptop
s
 Apple
Accesso
ries
 Apple
Phones
and
Tablets
 Apple
Cameras
and
Bicycle
 Apple
Speaker,
Headset,
Printer
And
 APPLE
PLATFORMS
 Xamarin
PlatformPlatform
TheXamarin is the
edition of Mono for iOS, tvOS
and watchOS that provides
access to all of the native iOS
APIs. It is available both as part
of Microsoft Visual Studio, or as
an open source project - coming
soon toEvolve 2016.
 iOS+ Apps

The iOS 10 SDK includes new

APIs and services that enable
new categories of apps and
features. Your apps can now
extend to Messages, Siri, Phone,
and Maps to provide more
engaging functionality like never
before.
 macOS+ Apps

With macOS Sierra, websites can

give customers the security and
convenience of Apple Pay. Swift 3
makes it easier to create
incredible apps. Metal
enhancements boost your apps
graphics and compute potential.
And you can take advantage of
new APIs that let users interact
Thanks for listening!!!