ADVERTISEMENT

SUBMITTED TO:- REETI MAM

SUBMITTED BY:- POOJA

B.COM 2ND SEM
ROLL NO. 603
 CONTENTS
MEANING
DEFINITION
TYPES
FUNCTIONS
ADVANTAGES
LIMITATIONS
 MEANING
The word advertising is derived from
two Latin Words Ad and Verto.
Ad towards
Verto I turn
Literally it means to turn the peoples
attention to a specific thing.
 DEFINITIO
N

Advertising is any form of paid non-

personal presentation of ideas,
goods, or services for the purpose of
inducing people to buy.

weeler .
TYPES OF ADVERTISING
 Print Outdoor
Advertising Advertising

Broadcast
Advertising
Celebrity
Advertising ADVERTISING

Covert
Advertising

Public-service
Advertising Surrogate
Advertising
 To differentiate the product from
their competitors

To communicate product
information

To urge product used

Functions
To expand the product distribution

To increase brand preference and

loyalty

To reduce overall sales cost

Creates new demands

 GARNIER FRUCTICS

To differentiate the product from their

competitors
 To communicate product
information
PONDS AGE
MIRACLE
To urge product used

Fair & Lovely

 To expand the product
distribution
WATEEN TELECOM
 To increase brand
preference and loyalty
COLGATE
To reduce overall sales cost
MECCA COLA
ADVANTAGES
 Increases and stabilizes the sales
turn-over
Manufacturers
&
Maintains the existing market and
Advertising
explores the new

Controls product prices

 Guarantees quick sales

Minimum efforts
Middleman
& Makes retail price maintenance
Advertising possible

Sales forecasting

Publicity
Sales-force
& Facilitates selling
Advertising
Reduces sales-mans burden of
job

Instills self confidence

 Driving force in decision making
Consumers Ensures better quality products at
&
Advertising reasonable prices

Saves good deal of time

 Uplifts the living standard

Society Generates gainful employment

&
Advertising oppurtunities

Provides new horizons of

knowledge

Upholds the culture of a nation

 LIMITATIONS
Limited capacity
Rigid
Unbelievable
Conditional