Professional Documents
Culture Documents
Creativity, and
Innovation
Chapter 14
Organizational Culture
A cognitive framework consisting of attitudes,
values, behavioral norms, and expectations
shared by organization members.
Subcultures:
Subcultures Cultures existing within parts of
organizations rather than entirely throughout
them.
Dominant Culture:
Culture The distinctive, overarching
“personality” of an organization.
Toxic Organizational Cultures:
Cultures Organizational
cultures in which people feel that they are not
valued.
Healthy Organizational Cultures:
Cultures Organizational
cultures in which people feel they are valued.
Creating Organizational
Culture
Company
founders
Experience
with the
environment
Contact with
others
Keeping Culture Alive
Selection
Concerned with how well the candidates will
the organization.
Top Management
Senior executives help establish behavioral
The process by
which
individuals or
teams produce
novel and useful
ideas.
Examples of Creativity
Examples of Creativity
Developing Creative
Environments
Provide autonomy
Allow ideas to cross-pollinate
Make jobs intrinsically interesting
Set your own creative goals
Support creativity at high
organizational levels
Have fun!
Promote diversity
Google’s Birth
1995
– Ph.D. candidates
1998.12
10,000 search queries/day
1999.12
3,000,000 search queries/day
2000.12
60,000,000 search queries/day
2001.12
First Profit! Hired Eric Schmidt as its CEO
2005.12
Market worth $132 Billion, larger than IBM
Google’s Achievements
Webpage Search
Image search
Merchandise/Stock Price search
Map search
Video search
Book and academic article search
(digit library)
Business search
Desktop search
Gmail, G-talk, Internet phone, Mobile
map,
Secrets of Google’s
Success
Mission –
Structure –
Culture –
Talents –
Idea Factory