Professional Documents
Culture Documents
Kelompok 9
1. Rizziandrie Zairul
2. Viman Alfarizi R
3. Fery Purwaginanjar
Contents
Nokia in a Glance
Mobile Phone Industry
Nokia in Emerging
Markets
Challenge for Nokia
Recommendation
NOKIA IN A GLANCE
A Glance
Extend
productio China, Brazil, Mexico, India (Chennai)
n
facilities
What Focus on
Developed
to do Countries,
Developing
Next? Countries, or
both?
? What strategy
to use?
RECOMMENDATION
CHALLENGE FOR NOKIA
Mobile Phone Divisions
Look at Developed: Higher GDP, post-paid &
Market & bundling
Industry Developing: Low GDP, pre-paid &
Characteris device-operator separation
tics
Smartphone: People buy
ecosystem, not device
Map
worldwide, including its value-
added services (traffic sharing a la
Waze, route sharing), updated
s
regularly to ensure complete
roads worldwide
Can be sold to different platforms
(WP, iOS, Android) as additional
apps
CHALLENGE FOR NOKIA
Other Nokia
Focus on building customer
NSN loyalty by giving added value
not offered by competitors
(Nokia
Avoid price wars with Chinese
Solutio companies such as Huawei
ns
Focus in the markets where
Networ lag behind globally, but will
k) catch up, e.g. Indonesias
move to 4G
Focus on R&D to provide
high-quality equipment with
optimal price, such as for
TERIMA KASIH