STRATEGIC MARKETING

DECISIONS

assignemnts

Unkhankhu C Ngoma
Malawi College of Accountancy BT Campus
BMPR 3rd Year February June Semester 2017
Assignement 1 Group 1
Using an organisation of your choice,
discuss how a firm can re-define its
strategic marketing decisions using
PowerPoint presentation
Include the following:
1. Strategy failure, wear out and the need for
brave decisions
2. Ineffective implementation of strategic
marketing decisions
3. The characteristics of a successful strategy
4. The decisions that lead to a successful
strategy
5. The value proposition and competitive stance
Due 3 weeks
Softcopy to unkhankhu@outlook.com
Minimum of 25 slides & Max 30 slides
Assignement 1 Group 2
Using an organisation of your choice,
discuss how a firm can build a global
market place using PowerPoint
presentation
Include the following:
1. The implications of globalization for marketing
decisions
2. The strategic response
3. Global marketing strategy decisions
4. SME marketing strategy decisions
5. Management decisions in international
marketing strategy implementation
Due 3 weeks
Softcopy to unkhankhu@outlook.com
Minimum of 25 slides & Max 30 slides
Main Reference Chapter 6 Doole & Lowe
Assignment 1 Group 3 Weekend
Using an organisation of your choice,
discuss how the organisation can achieve
fast growth through innovation using
PowerPoint presentation
Include the following:
1. The nature, sources and impact of innovation
2. Entrepreneurial, fast growth strategies
3. The innovation process and risk management
4. The contribution of e-commerce innovation to
fast growth
5. Innovation in websites and e-business models
Due 3 weeks
Softcopy to unkhankhu@outlook.com
Minimum of 25 slides & Max 30 slides
Main Reference Chapter 7 Doole & Lowe
Weekend
Using an organisation of your choice,
discuss how you will add value through
leveraging tangible and intangible assets
using PowerPoint presentation
Include the following:
1. Marketing approaches & the resource
based view
2. Incremental value creation through
growth
3. Adding value through intangible assets
4. Leveraging brand assets
5. Leveraging value from intellectual
property
Due 3 weeks

Weekend
Using an organisation of your choice,
discuss how the firm can refocus its
portfolio to exploit new market
opportunities using PowerPoint
presentation
Include the following:
1. Portfolio decisions
2. Product and service decisions
3. Portfolio decisions for new customer segments
4. New product and service development
decisions
5. Service development and enhancement
6. Portfolio pricing decisions
7. Integration decisions
Due 3 weeks
Softcopy to unkhankhu@outlook.com
End