How Facebook Uses Facebook

Matt Hicks
July 20, 2010
13.59Million
Million+
1 MillionMonthly
People Actives
DailyLike
Actives
the Page
@facebook wtf r u doing on Twitter?
Components of a launch

Explanation of PR role in producing

content

1) All major announcements on blog/FB

Page

2) PR working with product/business

leads

3)

Facebook Facebook Targeted Facebook

Blog Data Team Page Status
Feeding the social media beast

Status Updates
Posted Links
Blog
Photos
Posts
Videos
Producing features

Your Stories
Producing features

Facebook Tips
Producing features

Topical Tours
Producing features

Q&As
Producing features

Story of the Week

Finding authentic voices
Employee crowdsourcing
 Finding authentic voices
Guest bloggers

Public figures First person users Partners

Guest bloggers
Authors and journalists
Critics/activists
Style for the Short Form
Be Brief: Say more with fewer words

Be Direct and Authentic: Avoid adjectives, marketingese

Be Casual: Simple language; colloquial, abbreviations, non-AP style OK

Be Personal: Use 2nd person and avoid “users”

Make a Call to Action: Ask readers to do something or answer a

question
www.facebook.com/facebook

blog.facebook.com

@facebook

www.youtube.com/facebook
(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0