PTCL

History
From the beginnings of Posts & Telegraph Department in 1947 and
establishment of Pakistan Telephone & Telegraph Department in 1962,
PTCL has been a major player in telecommunication in Pakistan.
Pakistan Telecommunication Corporation (PTC) took over operations and
functions from Pakistan Telephone and Telegraph Department under
Pakistan Telecommunication Corporation Act 1991.
The government has announced its plan to Privatized PTCL in 1991
In 1994 issued six million vouchers exchangeable into 600 million shares of
the would-be PTCL in two separate placements. Each had a par value of Rs.
10 per share. These vouchers were converted into PTCL shares in mid-
1996.
In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed
the basis for PTCL monopoly over basic telephony in the country.
The provisions of the Ordinance were lent permanence in October 1996
through Pakistan Telecommunication (Reorganization) Act. The same
year, Pakistan Telecommunication Company Limited was formed and
listed on all stock exchanges of Pakistan
 Company
Profile
PTCL is the largest telecommunications provider in Pakistan.
PTCL also continues to be the largest CDMA operator in the country
with 0.8 million V-fone customers.
The company maintains a leading position in Pakistan as an
infrastructure provider to other telecom operators and corporate
customers of the country.
It has the potential to be an instrumental agent in Pakistans economic
growth. PTCL has laid an Optical Fibre Access Network in the major
metropolitan centres of Pakistan and local loop services have started
to be modernized and upgraded from copper to an optical network.
On the Long Distance and International infrastructure side, the
capacity of two SEA-ME-WE submarine cable is being expanded to
meet the increasing demand of International traffic.
Change of Logos
 Vision
To be the leading Information and
Communication Technology Service Provider in
the region by achieving customer satisfaction and
maximizing shareholders' value'.
 Mission
An organizational environment that fosters
professionalism, motivation and quality
An environment that is cost effective and
quality conscious
Services that are based on the most optimum
technology
"Quality" and "Time" conscious customer
service
Sustained growth in earnings and profitability
Organizational
Structure
 Services
1. Home and Personal
Evo, Nitro, Nitro Cloud, Wifi Cloud, Wingle,
Braodband, Landline, Smart TV, Vfone
2. Business
Business Communication & Connectivity, Hosted
Solution, Business Security
3. Carrier and Wholesale
Wholesale services and other telecom
operators
4. International Business
Help and Support, Contact us
 SUBSIDIARY
Ufone (Pakistan Telecom Mobile Ltd)

a wholly-owned subsidiary of PTCL commenced its

operations on 29th January 2001 as a GSM 900
service provider. Since the outset, it has expanded its
coverage and customer base at a rapid pace and
established itself as one of the leading cellular service
providers in Pakistan. Ufone is now considered to be
one of the most active, aggressive and innovative
players in the mobile sector of Pakistan.
 Organizational
Management Cycle
 Analysis of Externa
Environment
Pakistan followed a gradual approach to liberalize its telecom
market. During 1990s, as a first step,
market was opened for value added services and competition was
introduced in cellular mobile sector as four licenses were issued
(Mobilink, PTML, Paktel and Instaphone). The government
monopoly was retained in fixed line services, however, PTCL legal
monopoly ended with effective from 31st December 2002. The
government announced Telecom Deregulation Policy and Cellular
Mobile Policy in 2003 and 2004 respectively. The telecom regulatory,
issued new licenses for Long distance International (LDI) and Local
Loop Fixed (LLFixed), Wire Local Loop (WLL) and Cellular Mobile.
With the issuance of new licenses the market is now open for full
competition in all segments of the sector.
 Top PTCL
Competitor
Orascom Telecom
China Mobile
Telenor
 Service Competitor
Product / Subsidiary Competitor

Multimedia and There are about many competitors of these

broadband (ISP products through out the country providing
product) internet services. However, some of the
major competitor ISPs of product are Cyber
net, Link dot net, Wateen, World Call,
Comsats WOL, Qubee, Witribe etc.
Ufone (Cellular There are four competitors of Ufone in
Subsidiary) cellular phone industry i.e. Mobilink, Warid,
Telenor and Zong
PTCL Calling Cards Hello cards, Callpoint cards, Callmate Cards,
Global telecom cards.
Wireless Local Loop Go CDMA, Wateen telecom & Warid Call are
(Vfone) the fixed wireless telephone competitors of
Vfone
 SWOT Analysis
PTCL
SWOT MATRIX
OPPORTUNITIES-O
1. Growing Internet Market in Pakistan
2.Quickly Adopt Latest Technology
3. Auction of 3G License
4. Increase in revenue earning of telecom
industry
5. Off and on termination of mobile phone
services
6. Growing IT industry in Pakistan
THREATS-T
1. Slow downfall of telecom industry. (Total
investment fell by 56.4%)
2. Energy crises throughout the country
3. New players in the industry
4. Strong competition from
telecommunication companies
5. 70% saturation of teledensity
STRENGTH-S
1. largest Telecom Co in Pakistan
2. Wider Infrastructure
3. Experience Telecom Resources
4. Wider Customer Centers
5. Offer Highest internet speed up
to 50Mbps
6. Integrated Monopoly
7. Market Leader in WLL and Fixed
Telephony
SO Strategies
1. PTCL can be used as a backup
network if the mobile networks are
down due to any reasons
2. Purchase the 3G licence
3. Penetrate the braodband
connetion by offering differnt
lucrative packages.
4. Prompt measures to update the
copper cable to optical fiber cable.
ST Strategies
1. Penetrate the rural market with WLL
products
2.. purchase the 3 G license
3. Optimum use of human resource to get
maximum output
4. Capture the brand band users by
offering lucrative packages on lower prices.
WEAKNESS-W
1. Slow decision making due to tall
organizational structure and external
interference
2. Budget Allocated less for advertising
and marketing
3. More staff
4. Negative impact of VSS(voluntarily
separation scheme) on customer service
WO Strategies
1. Remove the excess staff work for
nothing
2. Allocate more budgets for advertising to
increase market share in broadband and
wireless.
WT Strategies
1. Remove the unnecessary
layers of reporting for speedy
decision making process.
2. Give training to improve the
customer services
3. Inducting customer focused
and qualified staff in customer
Centers
 Communication
Strategy
PTCL communicate to its customer through many ways and
tries to adopt each and every aspects of communication to
their customer and target market. The network through out
the country is very vast so the organization is applying each
and every possible way to connect and interact with their
subscribers. The following are the ways on which PTCL is
working,
Corporate website
Electronic media
Print media
Call centers
Service centre
Exchanges
 Distribution
Strategy
The distribution strategy and channel
which PTCL is
following is quite improved now a days.

Now the network of PTCL grew the

distribution network
and approach to each and every division
of the country
either urban or rural areas. Now a days
the distribution
channel for Broad band Pakistan is
 Recommendations
Improvements in:
Customer Service and upgrading infrastructure
Satisfied customers through wider Customer Centers
Upgrading the infrastructure of towers in rural part
of country
Training and Development
Training in customer service, speed and accuracy
Technology
By purchasing the 3G license 100% market will be
open to capture
Thank you