Marketing case study

Rupee - Group
 IDEO is a global design
company. Purpose is to create

positive impact through design.

Kye customers
 1. WHY HAS IDEO BEEN SO SUCCESSFUL?

The secret behind the successful story of IDEO is

research method.
Design thinking :-They always try to incorporate human
behavior into design.

Effective observations method of customer : tracks

behavior over space and time of consumer while using the
product.

outside in :- they put customer first and giving attention to

the human element relation to the product life cycle.
.

TURN THEIR CUSTOMERS TO INNO

WHAT IS DESIGN THINKING ?
They always try to incorporate human behavior into design which is called design thinking.
Its a human centered methodology where the company attempts to design product that
consumer really needs
HOW DESIGN THINKING WORKS TO EXPERIENCE
INNOVATION
A human-centered approach to innovation
 EFFECTIVE OBSERVATIONS METHOD
OF CUSTOMER
In addition to that IDEO use various methods to getting into the head of
consumer which is known as marketing insight to understand how consumer
purchase, interact with, use and The companys team shadows
dispose of product. consumers takes pictures and videos
of them during product purchase and
Consumers are invited to Storytellin use, followed by in depth interviews
share personal g with them to further evaluate their
narratives, videos, skits, Shadow Where participating
experiences.
or even animations
Technique customer customers keep a
about their experiences s record of their visual
with a product or service. impressions of a
Camera given product of
Journals category

A team creates a photographic

log of people within a certain
area over a period of days to
Behaviora Customers test out experience
gauge how the experience can Prototypi
be improved. l Mapping the products to identify points
ng for improvement in each level
of development
 WHAT IS THE OUTSIDE IN ?

1. put 2. Offer
superior
custome experience to
r first customer and
solve the
problem.

Techcompanies design from the inside out, where we design

from out side in do that we can put customer first David
Blakely Head of technology IDEO
2.WHAT IS THE MOST DIFFICULT CHALLENGE IT FACES IN
CONDUCTING ITS RESEARCH AND DESIGNING ITS PRODUCT?
Interview
may be
subjectiv
e and
The customer-centered biased
.approach which entails
Human
the in-depth participation shadowin
g can be
Time
custome consumin
of customers. Its difficult ethically
questione r g
d centere
to obtain data from d
consumers approac
h

sampling
can be Eepensiv
small & e
skewed
 In the end, IDEO creates great solution for
companies that then receive all the credit. Should
IDEO try to create more brand awareness for itself?
Why or why not?
IDEO is relatively unknown to the users of
the products they designed
 Yes, IDEO need to create more brand
awareness for it self.

Become more competitive

consumers should become aware of the products and services provided by IDEO.

Sustain as a marker leader in design constancy

service (USA) .
competitors might have to marker their products and be popular.

Search for further opportunities .

should try to design more and more products and brand awareness for its
prospective as well as existing consumers