Apple Inc.

History of Apple, Inc.

1976
Apple Computer Company founded.
1983 -1984
Enters Fortune 500.
John Sculley becomes president and CEO.
Apple airs 1984 during Super Bowl.
1985
Jobs forced out of company
1993
Sculley forced out.
1997
Steve Jobs returns to Apple.
2007
Apple changes name to Apple, Inc.
Apple Inc. Current Profile
Name Apple Incorporation

Former CEO Steve Job

New CEO Tim Cook

Revenue $ 156.508 billion (2012)

Area served Worldwide

Headquarter California, United States.

Total number of employees 72,800

Apple Inc.
Company Profile
Vision & Mission
Mission Statement
"Apple is committed to bringing the
best personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."
Vision Statement
We are committed in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.
 The Apple Retail Store

Employees: Activities:
AppleSpecialist: Knows Local Gathering Place
software, inside and out Free Musical Performances
One-to-One Personal Entertaining/Informative
Training: Hour Long Presentations
FreeWorkshop-Group: Youth Workshops: Year-
Training round
GeniusBar: Damaged Apple Camp: Summer
product assessment
School
Night: Students &
Concierge: Help you find Teachers showcase own
anything is in the store work done on Mac.
APPLE BUSINESS STRATEGY MODEL
 SWOT
Strengths: Opportunities:
Retail Store Stock Investments
Products/Branding Jobs-Moving Up
Steve Jobs
Marketing/
Advertising
Innovation Threats:
Weaknesses: Copy-Cat Products
Non-Compatibility Market Share-PCs
Price Too Broad
Proprietary Steve Jobs Health
What Does Apple Do?
Apple is an innovative company that
manufactures, markets, and sells many
kinds of consumer electronic devices.
Apple has developed a series of
computers, phones, portable media
players, software, and many other
products that have advanced technology
from what it used to be, as well as
creating new needs from the consumers.
From Where Apple is Making
Money
Macintosh
Computers
25% iPod
42%

Apple TV
<1%

iPad
10% iPhone
23%
 iMac iPod Nano
iPod iPad

Mac Book Air iPhone 4s iPhone 5s iPhone 5C

 Where is Apple Located?
Applesmain headquarters is located at 1
Infinite Loop, Silicon Valley, California and over
400 retail locations across the U.S. also
expanded internationally
Apple Inc.Industry
Computer hardware Computer software
Consumer electronics Digital distribution
Fabless Silicon Design Corporate Venture
Capital Energy Production
Target Customers :

College Students Business people

Young children
Teenagers
Apple Inc.
Products line
For more than 35 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apples
others name is innovation and apple know,

How to THINK DIFFERENT

Conclusion
 Stay Hungry, Stay Foolish.

Think Different
 Reference Sources
http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
http://www.statisticbrain.com/apple-computer-company-statistics/
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm
http://www.statisticbrain.com/apple-computer-company-statistics/
http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
http://www.marketwatch.com/investing/stock/aapl/financials
http://www.slideshare.net/marconivr/apple-history