You are on page 1of 11

Marketing case study

Group - Rupee
IDEO is a global design
company. Purpose is to create
positive impact through design.

Kye customers
The secret behind the successful story of IDEO is
research method.

Effective observation techniques of the customer.

Special techniques used to build innovative designs.

Highly customer centric technological solutions.

TURN THEIR CUSTOMERS TO INNOVATORS


OBSERVATION METHOD OF THE
CUSTOMER
In addition to that IDEO use various methods to getting into the head of consumer which is known
as marketing insight to understand how consumer purchase, interact with, use and dispose of
product.
The companys team shadows consumers
Consumers are invited to takes pictures and videos of them during
share personal narratives, Storytelling product purchase.
Shadow
videos, skits, or even Techniques
animations
customer Where participating
customers keep a
Camera record of their visual
impressions.
Journals

Map the customers all behaviors Behavioral


via the critical observation.
Mapping
Customers test out experience the
Prototyping
products to identify points for
improvement in each level of
development
Design Thinking Mythology
They always try to incorporate human behavior into design which is called design thinking. Its a human
centered methodology where the company attempts to design product that consumer really needs
EXPERIENCE INNOVATION
A human-centered approach to innovation
outside in concept

2. Offer superior
1. put experience to
customer customer and
first solve the
problem.

Techcompanies design from the inside out, where we design


from out side in do that we can put customer first David
Blakely Head of technology IDEO
Interview
may be
subjective
The customer-centered and biased

approach
. which entails the
in-depth participation of Human
customers. Its difficult to shadowing
can be
Time
consuming
ethically
obtain data from questioned

consumers Challengers

sampling can
be small & Eepensive
skewed
In the end, IDEO creates great solution for companies that
then receive all the credit. Should IDEO try to create more
brand awareness for itself? Why or why not?

IDEO is relatively unknown to the users of the


products they designed
Yes, IDEO need to create more brand
awareness for it self.

Become more competitive


consumers should become aware of the products and services provided by IDEO.

Sustain as a marker leader in design constancy service (USA) .


competitors might have to marker their products and be popular.

Search for further opportunities .


should try to design more and more products and brand awareness for its
prospective as well as existing consumers