Professional Documents
Culture Documents
Group - Rupee
IDEO is a global design
company. Purpose is to create
positive impact through design.
Kye customers
The secret behind the successful story of IDEO is
research method.
2. Offer superior
1. put experience to
customer customer and
first solve the
problem.
approach
. which entails the
in-depth participation of Human
customers. Its difficult to shadowing
can be
Time
consuming
ethically
obtain data from questioned
consumers Challengers
sampling can
be small & Eepensive
skewed
In the end, IDEO creates great solution for companies that
then receive all the credit. Should IDEO try to create more
brand awareness for itself? Why or why not?