GOING GLOBAL ACT LOCAL

History of mobile phone

1946- wireless telephone

1981-portable phone

1983-DynaTec 8000X

1989-gsm digital phones

 COMPANY’S PROFILE
 In 1865, Fredrik Idestam establishes a paper mill in
southwestern Finland, where the NOKIA story begins.

 In 1898, Finnish Rubber Works was founded, which will later

become Nokia's rubber business.

 In 1912, Finnish Cable Works was established which led to

the foundation of Nokia's cable and electronics businesses.

 In 1967, Finnish Rubber Works and Finnish Cable works

formally merged to create Nokia Corporation.

 The newly formed Nokia Corporation was ideally positioned

for a pioneering role in the early evolution of mobile
communications.

 1992 onwards Nokia made the telecommunication sector its

core business.
 Founded in The Nokia Corporation
Tampere in 1865 "arrows" logo, used
before the "Connecting
People" logo.

Nokia's current logo

Founded in Tampere in Nokia Siemens Network logo.

1898 Logo from 1965–1966 Founded in 2007
 VISION

Nokia will empower everyone to share and make

the most of their life by offering irresistible
personal experiences.

“Our vision is a world where everyone can be

connected. Our vision is to ensure that 5 billion
people are always connected at any given point
and to achieve 100 fold more network traffic”
 MISSION

Connecting people

“In a world where everyone can be connected, we take very

human approach to technology”

Connecting is about helping people to feel close to what

matters. Wherever, whenever, Nokia believes in communicating,
sharing, and in the awesome potential in connecting the 2 billion
who do with the 4 billion who don’t.

If we focus on people, and use technology to help people

feel close to what matters, then growth will follow. In a world
where everyone can be connected, we take very human
approach to technology.
 Nokia's entry in India

 Nokia entered the Indian market in 1994. The first ever

GSM call in India was made on a Nokia 2110 mobile phone
on its own network in 1995. When Nokia entered India, the
telecom policies were not conducive to the growth of the
mobile phone industry.

 The tariffs levied on importing mobile phones were as

high as 27%, usage charges were at Rs.16 per minute and,
at these high rates, consumers did not take to mobile
phones.

 Nokia also had to face tough competition from other

powerful global players like Motorola, Sony, Siemens and
Ericsson.
 Promotional strategy

AIDA in Nokia
A – Attention
attract the attention of the customer.
I – Interest
raise customer interest by demonstrating features, advantages,
and benefits.
D – Desire
convince customers that they want and desire the product or
service and that it will satisfy their needs.
A – Action
lead customers towards taking action and/or purchasing
Some special features of NOKIA only for INDIA
1995 – First mobile phone call made in India on a Nokia phone on
a Nokia network

1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia

5110

2000 - First phone with Hindi menu (Nokia 3210)

 2002 - First Camera phone (Nokia 7650)

2003 - First Made for India phone, Nokia 1100 with flash light
or torch.

2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of

Nokia phones
2005 – Nokia introduced software in seven regional
languages for non-Hindi speakers.
In 2004 company launched Two India-specific models, Nokia
2300 and Nokia 2600 , which include a Dust cover, and slip
free grip ( handy during India’s scorching sweaty summer)

“Shared" phone - This is, again, something that

mobile phone users in affluent countries might find
puzzling, but the concept is simple. For reasons of
affordability, in rural areas a phone may be shared
by several people.
Design Studio

Nokia has set up its first Design Studio in Bangalore in

partnership with Srishti School of Art, Design and
Technology. The design studio will give Nokia designers
and India’s talented youth the opportunity to work together
on new design ideas for India and the global markets.
 WHY NOKIA IS ON TOP?
Finland based Nokia -- forged ahead of rivals and today commands a
58% market share for mobile phones. In specific segments, such as
GSM telephony, Nokia's market share in India is as high as 70%.

First company to recognize the growth potential in Indian mobile

market in 1995.

The Power of Focus- all the other companies had something else to
focus on, some other business. Nokia was completely focused on
mobile phones; others had consumer electronics, home appliances,
etc.

Being ahead of the curve was another component of Nokia's strategy.

Nokia invested in each vertical of the handset ecosystem,
manufacturing, distribution and design R&D
"REAPS" model, which takes into account five needs -- rational,
emotional, aspiration, physical and spiritual -- of the Indian
consumer. "Nokia as a brand has been able to address all the
five needs to various degrees at various stages,"
 Designs - Nokia sets are of various design such As Flip sets , Flat
sets, Slide sets, Sets with rotating camera etc.
Variety - Every series of Nokia there are large number
of sets thus large variety. e.g. entry level include
1200,1208,1100,1110,1110i,1112 etc
 Corporate
Social
Responsibility
Why recycle?
•A global consumer survey reveals 44% of old mobile
phones are lying in drawers at home and not being
recycled.
•Only 3% of people recycle their mobile phones globally.
•Recycling means we don’t need to extract and refine as
much material for new products, saving energy,
chemicals and waste.
•If every Nokia user recycled just one unused phone at
the end of its life, together we would save nearly
2,40,000 tonnes of raw materials.
There are close to 5000 Nokia
recycling points globally, each taking
back mobile devices and accessories.
In India, Nokia has laid out a robust
recycling infrastructure across the
country with over 1300 recycling bins
installed at Nokia Care Centers, Nokia
Priority Dealers and Nokia Concept
Stores.
Just SMS GREEN to 55555
Presented by:

Abhishek Tiwari
Amit Kumar Patnaik
Anshul Koshal
Ashwini Kumar
Chetna Singh
Deepika Gulati
Devkant Rath
Fatik Hussain Khan
Gagan Anand
Gaganjeet Singh Phogaat