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IMPORTANCE OF

EFFECTIVE
COMMUNICATION IN
BUSINESS
CHAPTER 1
I. Lifeblood of Every
Organization

Internal Communication
External Communication
Elements in Overall Costs
OBJECTIVES
This Chapter includes answers to the following
questions regarding the importance of effective
communication in business:

Why is effective communication the lifeblood of every


organization?

How can it help you in your career and personal life?

How can you meet the challenges of communicating for


business
Lifeblood of Every
Organization
Without communication an organization cannot
function.

An organizations activities requires people to interact,


react communicate. They exchange informations,
ideas and plans, make decisions, rules, proposals,
contracts and agreements

Both within and outside the organization, effective


business comunication both oral and written is its
lifeblood. It is essential, beneficial and costly
Internal Communication

downward employee recieves appropriate


communication form the management

upward executives receives comment and suggestion


from employees

horizontal communication between peers


External Communication
Messages to persons outside the company can have far-
reaching effects on its reputation and ultimate success

Communication to the public regarding social


accountability have become significantly more
important during the past two decades.

All these messages are transmitted with greater


emphasis on honesty, openness and concern for the
public
Elements in Overall Cost
Time is the chief element in overall cost or written and
oral communications.

Among other costs are materials, equipment, and fixed


charges.

Important developments in office technology, e-mail


and conferences can help in various ways to save time
and effort of communication efficiently.
Summary
Effective communication within and outside the
organization contributes in various ways to its lifeblood
and overcall cost. It helps enhance morale, efficiency,
goodwill, safety, productivity, profits and company
credibility.
II. Benefits in Your Career and
Personal Life.

A Valuable Job Requirement


An Essential for Promotion
A Help for Meeting Personal
Responsibilities
Benefits in Your Career and
Personal Life
Your jobs,, promotions, and professional reputation
often depend on the success or failure of your written
and oral communication.

Also you will find that the ability to communicate


effectively is a valuable help during many activities in
your personal life.
A Valuable Job Requirement
Especially if your career requires mainly mental rather
than manual labor, progress willl be strongly
influenced by how effectively you can communicate
your knowledge, proposals and ideas to others who
need or should receive them.
Essential for Promotion
The prime requisite of a promotable executive is ability
to communicate
Too often those who cannot communicate effectively
in either oral or written communication remain
buried in lower, dead-end jobs.

Members of management spend 60-90 percent of their


working days communicating receiving and sending
messages.
A Help for Meeting Personal
Responsibilities
Effective communication written and spoken also
help you to better accomplish various aims in your
personal activities.

You will sometimes need to write letters, proposals, or


reports or to present your views orally as committee
chairperson, club officer or private citizen.
III. The Challenge of
Communicating for Business

Developing the Right Attitude


Preparing Adequately
The Challenge of
Communicating for Business
Because communication plays such a major role in the
operation of a firm and possible promotion for the
individual, communicating for business should be a
challenge meriting your best efforts, like any other
worthwhile activity, the quality of communication is
affected by the individuals attitude and preparation.
Developing the Right Attitude
The personality or image of your company is an
extension of many individual personalities. You are one
of those important personalities, whether you are an
executuve or a new clerk responsible for merely minor
routine messages.

With the right attitude, you as well as other


communicators have opportunities to goodwill and
get favorable responses.
Help Your Company Image
Ask yourself if your company image is a little better
because of you.
To the customer, you are the company

Be Enthusiastic and Capable


Doing an honest job enthusiastically and competently
helps both the doer and the receiver.
Preparing Adequately
Most people can learn to communicate effectively for
business if they desire to do so and are willing to devote
whatever effort is necessary to prepare themselves
adequately.

In addition to the right good-willing attitude, the following


qualities are desirable:
Intelligent, sound judgment
Patience and understanding
Integrity, backed up by a valid code of ethics
Reasonable facility with the English Language
Applied Knowledge of communication process

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